Stone Temple Consulting

Customer Acquisition Through Online Marketing

Stone Temple Consulting (STC) uses a holistic approach to provide a full range of Internet Marketing Optimization services. Examples of these are:

1. Strategic Business Planning – STC will help you define the right online strategy for your business
2. On Page SEO – we make sure your site is search engine friendly
3. Link Building – STC will get you the links that drive search engine rankings & traffic
4. Content Optimization – our team will define a content strategy to drive On Page SEO and Link Building efforts.
5. Conversion Optimization – we’ll advise you on how to get more from the traffic you already get to your web site.
6. Social Media Optimization – STC will drive your Facebook and Twitter strategies.
7. User Engagement – STC will work with you to improve user engagement on your site, which will help with SEO, link building, and conversion optimization.
8. PPC Campaign Development and Optimization – we develop and optimize your campaigns for exceptional performance

Get the Big Picture

Before embarking on a online marketing strategy it’s critical to get the big picture. There are many key questions to ask, such as:

1. What is the purpose of my web site?
2. What are we selling?
3. What are our customers buying?
4. What resources do we have to deploy content and tools on our site?
5. What resources do we have to implement architectural improvements to the site?
6. Why would someone link to this site?
7. What can we do to make the site a more valuable resource so more people will link to the site?

Answering these questions, and more like them, is critical to success in any web marketing strategy. STC can help you focus on the right questions, and answer them, to ensure your online marketing strategy makes sense. We have the breadth of marketing and technical experience and expertise to make sure that your web marketing strategy is:

• Focused to provide optimum results
• Synchronized with your global business and marketing strategy
• Actionable
• Achievable with your budget and resource constraints

The Stone Temple Consulting Approach

STC is committed to assisting its clients with the development of new traffic to their web sites from the web. Our holistic techniques are designed to be acceptable to search engines and the online community at large. Like all people looking to increase the traffic you receive to your web site, you will hear of tricks and gimmicks that are designed to get you traffic. This is not what we do.

If you are trying to build a long term business, one where the business itself is an asset to be nurtured and grown, you do not want the value of that asset to be dependent on a revenue stream that can evaporate with the very next search engine algorithm update or the negative reaction of the Internet community. You want to use an approach that consistently and steadily builds value over time. This is what we do.

We have spent years running our own sites and managing those of others. This experience, regular attendance and speaking at search engine industry conferences, and scores of conversations with search engine engineers and social media pioneers, has taught us how to work with the web community and the search engines. We can guide you through the process to certain, steady growth of your web based business.