SEO and the Social Web

The social web is about relationships and trust. Hell, at this point, the entire web is about relationships and trust. Gone are the days of trickery, and the day of the charlatans is fading fast. It's so critical to your business on the web that you have the right mind set. How am I going to earn the customer's business? What am … [Read more...]

Robots.txt and Robots Metatags

Telling a search engine to not index a page sounds relatively easy. According to the specs, all you need to do is implement the NOINDEX parameter in your Robots Metatag. Sounds like you're all set. But you might not be. Why? It turns out that if you have also used your Robots.txt file to tell Google to not crawl the pages you … [Read more...]

Affiliate Programs and Duplicate Content

Not too long ago I was working on a site that had a pretty active affiliate program. A very strange thing happened - One of the affiliates unintentionally hijacked the search results of the source site. Let me illustrate what I mean with an example. The site used to come up very highly in Google for a particular term, let's call … [Read more...]

Google Co-Op – A Misunderstood Opportunity

There are some SEO opportunities out there that are being missed by the general SEO population. An example of one of these is the Google Co-Op program. What if I told you that you could get a PR8 link (that does not have a Nofollow on it) from Google.com? Well its true, and the SEO world is passing it by. First, there is a … [Read more...]

Washington Post Blogroll Links

The Washington Post made news in the SEO crowd on Friday, as Barry Schwartz reported that they are selling links in their blogroll. This caused a bit of a stir as people tried to figure out if this would help them improve their page rank, and rankings, by purchasing these links. Here is where you can see the discussion thread at … [Read more...]

Web Analytics Update

As an update to our post of yesterday about Web Analytics, Google recently announced that on their Google Analytics blog that open access is now available to all. For many months now users have had to apply and wait for weeks or even months to get a Google Analytics account. So this is good news for those of you who have been … [Read more...]

Link Building Strategies

Today, I took a look at a post by Andy Hagans and Aaron Wall, titled: 101 Ways to Build Link Popularity in 2006. The list is packed with good and interesting suggestions. Which ones are best for you? Well, it depends on your site and the resources available to you. Of course, some of these you need to ponder carefully, e.g. "Sue … [Read more...]