Search Engine Patents

Shari Thurow wrote a report on a session at Search Engine Strategies San Jose about search engine patents. The session focused on the merits of mining the patents for SEO gold. Shari correctly identifies the problem. Patents will contain ideas that are not being put into practice. From a legal perspective, it is to the search engine's advantage to patent as many concepts as they can. Doing this gives them the opportunity to use these ideas in the future, and limits the ability of other search engines ... Read More >

Domain Aging is a Factor in Rankings

Google looks at the age of your domain name as a small factor in your site's ranking, and as a factor in evaluating how trustworthy it is. The reason they look at it is that spammers tend to look at their sites as throwaways. So they are very likely to buy a domain site (, start getting some revenue from it, and as it gains traffic, they are already get started on the next site ( When the day comes that their site gets flushed, ... Read More >

How to Think About Link Baiting

Link baiting is a very popular term these days. It refers to the grand art of viral marketing. Success at link baiting requires that you know how to create content that will be popular enough that people will want to link to it. The concept is a great one. It's simply the latest iteration of viral marketing. Of course, there are bad ways to do link baiting as well. For example, Eric Ward has a post about Link Bait Kool Aid where he takes issue with it. Eric's post does capture the basic danger ... Read More >

Googlebot Detection and Combatting Copyright Violations

We live in a world where it's increasingly common that other sites will copy your good content and re-publish it. This causes concerns that you will be flagged for publishing duplicate content, or that the search engines will not correctly recognize your site as the original author of the content. So what can you do about this problem? Matt Cutts just posted on the Google Webmaster Blog one part of the answer. Google has now specified an official way to recognize the Google Bot. There are a few ways ... Read More >

Yahoo Site Explorer backlink results show links with “nofollow” attribute

It's common advice in the SEO world that if you want to check a site's backlinks that you should use Yahoo to do it. It's excellent advice. Yahoo provides the most complete list of decent links you can find. But did you know that Yahoo's list of backlinks includes links that have the "nofollow" attribute? For example, here are the backlink results for our site. In this list of links you can see a link listed from Matt Cutts blog. Lo an behold, if you check it out, you will see that the link is ... Read More >

The White Hat Kool-Aid Test

I often see blog postings talking about white hat SEOs being on Kool-Aid. The argument goes that "the other guys are cheating and getting away with it, they have an unfair advantage over me". I can't afford to give them that advantage. The other tag line goes something like "don't bring a knife to a gunfight". It can get you to thinking that you should bend the rules too. But, it's a trap. For that reason, let me suggest the following "White Hat Kool Aid test". Are you trying to build a long term ... Read More >

Google Tools and Stuff

Matt Cutts just clarified something I noticed the other day, in his post about changes in URL queries. It used to be that if you went to Google and searched on "" you would see something like: ... Read More >

The Highest Paying AdSense Keywords

The folks at Xendant did an excellent analysis of the best Adsense keywords. Their post/article makes one simple point. It's not just about the cost per click, but its about the cost per click times the number of clicks you can expect. They present two tables: one that sorts keywords by highest CPC, and the other is sorted by CPC * number of expected clicks. Boy do these two tables tell a different story. Of course, there are other things to consider. Many people have been aware for a long time ... Read More >

30 SEO Tips from the Matt Cutts Videos

In this post, we are going to provide an SEO's summary of all the Matt Cutts videos. This is done in rough chronological order. Note that we are going to itemize only those items that might affect your site implementation in a direct way. This means that we are going to include little information on Data Center updates, Supplemental Results, and updates from SES, even though these are discussed by Matt in various videos. We are also leaving out advice such as "develop good content", even though we ... Read More >

SEO is Evolving Fast

I have been sitting here this morning staring into space and pondering the changing face of the world of search. It can really be difficult to get your arms around at times, because so much is going on at times. One of the more recent things that caught my eye are the Intuit - Google partnership that you can read about in this post by Barry Schwartz at the Search Engine Roundtable. Barry rightly tags this as a significant deal for Google. It should extend Google's already significant reach into small ... Read More >