Keyword Duplication

Mapping site design to target keywords is a fine art. The goal is to create a site architecture that is mapped to providing keyword rich content that is structured to provide quality content for users, and rank well in search engines. One of the key mistakes people make is that … [Read more...]

One Site, or Multiple Sites?

Todd "Oilman" Friesen recently did a post emphasizing the importance of location, location, location. In it, the Oilman takes Kevin Rose to task for dividing up the powerful Digg empire into 3 sites. It's a mistake that lots of webmasters make. There are many reasons for this. … [Read more...]

Outbound Links

So what's the story with outbound links? Should you, or shouldn't you? In our view, you should. You can see similar thoughts offered up about the value of outbound linking on Jim Boykin's blog. This flies in the face of traditional SEO that was into hoarding page rank and … [Read more...]