Building Multi-Million $ Web Sites from Scratch (Part 1 of …)

Picking a Market and Content Strategy Most people in SEO have heard the constant stories about how the really good Black Hat SEOs make a million or more dollars per year. They build a site up over time, and while that site's revenue is building, they are already launching additional sites. They have groups of sites in different stages of the traffic / revenue funnel at all times. The sense of the postings I see out there is that this is the only way to make lots of money in SEO. Poppycock (can I use ... Read More >

The “New Virgin of One Way Linking”

Sometimes I look at those link request emails to see when someone has a new idea: I could not stop laughing when I read this one. I have bolded the funniest part. Typos have been left in. The names have been deleted to protect the delusional ... Dear Webmaster I handle online marketing for my client's site http://www.*****.com/. As you all know about the Google's new algorithym and the improtance of oneway linking. I am also looking for triangular linking ( New Virgin of Oneway linking ) to increase ... Read More >

Google and the Programmable Web

John Musser at ProgrammableWeb writes an interesting commentary on a Forbes article by Quentin Hardy titled The Google Industrial Complex. The Forbes article opens with the statement "Everybody works for Google", and ends with "See, we all work for Google". A provocative thought. Every day, when we do a Google search, we provide them with revenue and data. For webmasters, running Google Adsense to monetize our sites, or running Google Adwords campaigns to bring traffic to our sites, is a part of our ... Read More >

NoODP, NoYahoo

Barry Schwartz reports that Yahoo is on the verge of adding support for the NoODP metatag. This emerged from an interview with Yahoo's Tim Mayer. This is a good step forward, as Yahoo does use the descriptions for sites found in the Open Directory Project on some occasions, and sometimes these descriptions are not that good. Sadly, Yahoo is not implementing a NoYahooDir tag. This is a mistake, as pointed out by Danny Sullivan in this post. What Danny demonstrates is a few examples where directory ... Read More >

SEO Scam Artists

Recently, Daniel Dessinger did a post about SEO Scam Artists. Given the nature and tenor of this post, it is not surprising that it's drawing a reaction from some well know SEO bloggers. You can read the reaction from Rand at SEOMoz and Lisa Barone at at these links. Honestly, it does not surprise me. There are lots of SEO Scam Artists out there. Let's face it, it's a new frontier. All new frontiers come with their own versions of gold rushes. And every gold rush come with plenty of ... Read More >

United Press International Selling Links

It's always a big surprise to me when major companies get into the business of selling links. It's more amazing still when they blatantly state that the primary reason is for Increasing Page Rank. But this is exactly what United Press International is doing. The shame is that people will come to this page and think they have found an easy way to build their Page Rank and their rankings. They are wasting their money, and their time. Such links, are easily discovered by Google. Of course, its ... Read More >

Google Trust Rank

Barry Schwartz has a good post today about trust and falling off the wagon. He references an ongoing discussion at WebmasterWorld as well. His main point is what can happen when you start with a white hat strategy for your site, but drift into grayer area strategies (such as buying links, or swapping links purely for Page Rank). Our view is that the hard part about this is that when you start with buying a few links here and there, you may even begin to see short term results in traffic, and at the ... Read More >

True SEO Confessions

I often get asked about our white hat stance. We talk about why we take this stance a bit in our post about the White Hat Kool Aid Test. People will still challenge the idea and tell us we don't see the advantages of "the dark side". Truth be told, we did not start white. In our early days we were just as anxious as the next person to build our search engine traffic any way we could. We had our own site that we had published, and we tried several different tricks. I personally did more than 1000 ... Read More >

Does Page Rank Matter?

Matt Cutts did another update on Page Rank recently. This started the usual fire storm of questions related to Page Rank, and blog posts by others. One excellent post on the topic was made by Jim Boykin. Jim makes the point that Page Rank has minimal direct impact in rankings. There are two things that Page Rank influences directly: Crawl Order - Google crawls the web in top down Page Rank order. Crawl Depth - Google allocates more "crawl budget" to higher Page Rank sites. So Matt and Jim are ... Read More >