SEO Scam Artists

Recently, Daniel Dessinger did a post about SEO Scam Artists. Given the nature and tenor of this post, it is not surprising that it's drawing a reaction from some well know SEO bloggers. You can read the reaction from Rand at SEOMoz and Lisa Barone at BruceClay.com at these links. Honestly, it does not surprise me. There are lots of SEO Scam Artists out there. Let's face it, it's a new frontier. All … [Read more...]

United Press International Selling Links

It's always a big surprise to me when major companies get into the business of selling links. It's more amazing still when they blatantly state that the primary reason is for Increasing Page Rank. But this is exactly what United Press International is doing. The shame is that people will come to this page and think they have found an easy way to build their Page Rank and their rankings. They are … [Read more...]

Google Trust Rank

Barry Schwartz has a good post today about trust and falling off the wagon. He references an ongoing discussion at WebmasterWorld as well. His main point is what can happen when you start with a white hat strategy for your site, but drift into grayer area strategies (such as buying links, or swapping links purely for Page Rank). Our view is that the hard part about this is that when you start with buying … [Read more...]

True SEO Confessions

I often get asked about our white hat stance. We talk about why we take this stance a bit in our post about the White Hat Kool Aid Test. People will still challenge the idea and tell us we don't see the advantages of "the dark side". Truth be told, we did not start white. In our early days we were just as anxious as the next person to build our search engine traffic any way we could. We had our own … [Read more...]

Does Page Rank Matter?

Matt Cutts did another update on Page Rank recently. This started the usual fire storm of questions related to Page Rank, and blog posts by others. One excellent post on the topic was made by Jim Boykin. Jim makes the point that Page Rank has minimal direct impact in rankings. There are two things that Page Rank influences directly: Crawl Order - Google crawls the web in top down Page Rank … [Read more...]