Google Custom Search Engines and Core Search

Gary Price put up a post on Wednesday where he speculated that Google's plan to focus on core search were just stories. Gary cites the move into radio ads, the Custom Search Engine announcement, and the YouTube acquisition as being divergent from this plan. Lisa Barone at speculates further on this topic. Lisa's take is that the plan to increase the focus on core products is still real. Lisa offers the opinion that we should NOT interpret Google's statements about a core search focus as ... Read More >

Webmaster World Next Week

Like many others in the search engine industry, I am preparing for the trip to Las Vegas for WebmasterWorld. There are lots of things to look forward to. Catching up with the many people in this industry that I have to know. Just hanging out in some place warmer than Boston. Then there are the many great sessions and meetings I plan to go to. For me, these events are about networking, building new relationships, and renewing relationships. I plan to arrive on Tuesday morning. Sessions that interest ... Read More >

Free SEO Site Review

We are pleased to announce a new series of articles on our site. Over the coming months we plan to do a series of "This Old Web Site" articles, in which we document SEO projects that we have participated in, and their results. We are also pleased to be able to show you the results of the first of the sites being covered in this article series - you can see the results from our project with Videomaker magazine. In this project, we implemented a number of SEO optimizations, resulting in a traffic gain of ... Read More >

Building Multi-Million $ Web Sites from Scratch (Part 5 of …)

Code Architecture When building a large web site from scratch, it's critical that you have the right code architecture. A weak code architecture can torpedo your entire plan, or can leave you in a position where you can't scale your site. Given the type of content we have been talking about in this series, you may needs tens of thousands of web pages, or even hundreds of thousands. You want to be able to implement this in a way where each page is unique and different to avoid duplicate content ... Read More >

Can Google Drop You from Your Own Custom Search Engine?

Has your mother created a Google Custom Search Engine yet? Yes, I'm being facetious. But I want to make a point. Custom Search Engines are drop-dead easy to create. According to Google's new Custom Search Blog, "tens of thousands of people have already started contributing". The volume of posts on the Google Co-op Group, which I monitor and contribute to daily (handle = "greyhound") is high and growing. The program looks like it's off to a roaring start. But amid all this success, lies a hidden ... Read More >

A Link Request Email I Liked!

A while back I wrote a post about the funniest link exchange request I ever got. So I thought I would in all fairness present the best (seriously) link exchange e-mail I ever received. Here it is: Hi, We're interested in exchanging links with you. Please let us know if you're interested. Regards, I love this e-mail! Why you say? Because it's short and to the point. The person who wrote this e-mail knows that I did not ask for it, and is being respectful of my time. Very smart. So did I give him ... Read More >

Flash Sites and the Google Index

Mark Cook of ZoomZoom Ltd in the UK wrote in to let us know that Google is indexing flash pages. Mark references this article about the topic. Based on this e-mail, I ran some tests, and the results are illuminating. Query: cooking schools filetype:swf Query: red wine filetype:swf As you can see, Google is indexing flash. In fact, Google has been indexing flash for years (since 2004 or so). Yet Google still recommends against this practice. If you check out the Google Webmaster Guidelines, ... Read More >