Interview with Urchin Founder, Brett Crosby

We recently had the opportunity to talk analytics with Google's Brett Crosby. Brett was one of the founders or Urchin, the company Google acquired, and whose software they rebranded as Google Analytics. Brett emphasized that Google's approach to analytics is to focus on easy deployment and ease of use, with an analytics package … [Read more...]

Basic Tip for Getting High Value Links

Here is a nice post from Jennifer Laycock about Link Building as Relationship Building. Jennifer uses a personal experience as an example. The example features a woman who contacted her and built a relationship before asking for anything. This is right on the money. Here is a simple summary of the process: Focus on high value … [Read more...]

Page Rank Update Underway

Matt Cutts has confirmed that there is a Google Page Rank update underway. In addition, data returned by site:, link:, and info: commands are being updated as well. As always, please bear in mind that Page Rank has very little influence on rankings. It's most inportant impact is that it determines the crawl depth and frequency of … [Read more...]

SEO, Rocket Science, and Web Marketing

Kim Krauseberg picked up on a post by Mike Grehan, titled: SEO: Art, Science, Bollocks Or What? in which Mike discusses whether or not SEO is a difficult art to learn. Mike correctly assesses that "textbook SEO" is not rocket science. The basics of building sites today that meet the mechanical requirements of search engines does … [Read more...]

2007 Predictions for Web Marketing

Now that we are over 1 week into the new year, I have decided to take a moment to record six predictions for the year. Here are the new developments I see on our horizon in 2007: The social web revolution(s) will continue and expand, but will not be a panacea for current limitations in search. Group (mob) behavior simply has its … [Read more...]

GoogleBot Crawling CSS Files

Barry Schwartz spotted a thread in the Cre8site Forums discussing a report by Ekstreme.com that Googlebot requested a CSS file. This is a very interesting, but not surprising development. It's been known for some time that you can use CSS to hide text. It was also clearly stated by search engine representatives at SES in Chicago … [Read more...]

The 4 Basics of Reinclusion Requests

It's been a long time since I had to deal with a Reinclusion Request, but someone asked me about this yesterday, and it's worth a post, because it's an issue that many people encounter. The outline here should apply to any of the search engines. First, here is where you find the reinclusion form for the Google and Yahoo: Google: … [Read more...]