Page Rank Update Underway

Matt Cutts has confirmed that there is a Google Page Rank update underway. In addition, data returned by site:, link:, and info: commands are being updated as well. As always, please bear in mind that Page Rank has very little influence on rankings. It's most inportant impact … [Read more...]

2007 Predictions for Web Marketing

Now that we are over 1 week into the new year, I have decided to take a moment to record six predictions for the year. Here are the new developments I see on our horizon in 2007: The social web revolution(s) will continue and expand, but will not be a panacea for current … [Read more...]

GoogleBot Crawling CSS Files

Barry Schwartz spotted a thread in the Cre8site Forums discussing a report by Ekstreme.com that Googlebot requested a CSS file. This is a very interesting, but not surprising development. It's been known for some time that you can use CSS to hide text. It was also clearly … [Read more...]

The 4 Basics of Reinclusion Requests

It's been a long time since I had to deal with a Reinclusion Request, but someone asked me about this yesterday, and it's worth a post, because it's an issue that many people encounter. The outline here should apply to any of the search engines. First, here is where you find … [Read more...]