University Site SPAM

Bill Slawski recently did a great post about University SPAM. He tried some smart queries that exposed how it is taking place: - viagra - cialis As you can see if you look at these queries, there is a lot of spam happening on university sites. What happens is that they have message boards that have been up … [Read more...]

10 Guidelines on How to Ask for a Link

Last week I did a post on Search Engine Watch about 11 guidelines for pursuing authoritative links. This post on SEW provides an overview about pursuing the highest value links from sites as part of a long campaign. And this is a great approach to pursuing links. However, there are other times when you do start the dialog with a … [Read more...]

301 redirects Resolve in Two Weeks in Google

A thread over in the Google Webmaster Groups talks about the Google Sandbox, and about 301 redirects. In this thread, Adam Lasnik jumps in and sets some expectations on the handling of 301 redirects, and also does some myth breaking. Here is what Adam has to say: 1) There's no universal/intentional sandbox. But, as Matt has noted … [Read more...]

Google Spam Cops Still Need Help

Aaron Pratt has been doing some great stuff in terms of monitoring spam activity lately. His latest post is: What's hot in Google Gaming this year? This post calls out a post by David Dugdale titled: Consumer Source Interactive Owns Atlanta. There are still many cases where site owners succeed in gaming Google and continue to get … [Read more...]

Just Exactly What is a Unique Visitor?

What's the difference between a unique visitor and a user? This post will outline the basics. Many people make the mistake of equating the two, and there are some substantial differences. First let's look at how a web analytics package measures a visitor. The first step is to cookie the machine when a user visits it. Once the … [Read more...]

SEO and Analytics Podcast Series

Today we officially launch our new Podcast series. Our first Podcast is a discussion about competitive intelligence tools with Avinash Kaushik, the publisher of the Occam's Razor blog, one of the most widely read blog in the Web Analytics world. In particular, we focus on Competitive Intelligence tools. Avinash is obviously … [Read more...]

Identifying Poor Quality Sites

WebmasterWorld has a nice thread going about 25 signals of crappy sites. Fribble starts the thread with the notion that we spend a lot of time looking for signals of quality. But it's also useful to look at the inverse. It's a pretty good list, and forum members chip in a few other good ideas. Being aware of these signals can be … [Read more...]