Do you have your Bathing Suit On?

Let's have a little fun today, shall we? Google Maps is providing some fascinating directions, such as this one from Stanford University to KTH-hallen, Stockholm, Sweden. Take a look at step 33 below: Here is a visual look at your swim: That's one heck of a swim! But at least they have an idea that these directions are not particularly efficient: It looks like it takes about 31 days and 18 hours. Note that Google must think we are extraordinarily fast swimmers. Even if you allowed all ... Read More >

Rand Fishkin Podcast about SEOmoz

Recently I had a chance to speak with Rand Fishkin about the recent changes at SEOmoz, and got an update on the progress. Rand is the well known and popular CEO of SEOmoz, and it was great to be able to sit down and talk to him about it. I have also generated a transcript of the Podcast for those of you that would prefer to read the interview. ... Read More >

SEO: Publish or Perish?

Rand Fishkin recently put up a post titled: Wasting Time or Clearly Incompetent - The SEO Consulting Debate. In it Rand refers to a post by Brian Provost at ScoreBoard Media Group titled: The First Question You Should Ask Your SEO Consultant. Brian has since published an update titled: Attack of the SEOmoz Clones: More Thoughts On SEO Consulting. The gist of it is - if you are such a great SEO, wouldn't you make a ton more money publishing your own sites? And even though it reeks a little bit of the ... Read More >

12 Quick Site Architecture Tips

Site Architecture is a critical component of SEO. When you are starting on a new site design, you have to begin by thinking through the SEO plan as part of the design. Here are 12 quick tips on how to get your site architecture right: Complete the steps below before writing 1 line of code for your site. It will save you time and money. Have an experienced person do keyword analysis for your business. Keyword tools, such as Wordtracker, and Keyword Discovery provide wonderful insight into the mind ... Read More >

How to Come Up With Online Business Ideas

NicheGeek recently posted some examples of Unconventional Online Business Ideas. If you review this list you will see a bunch of nifty ideas here. Lots of people are doing these types of sites and carving out a nice niche for themselves. There are a lot of these types of opportunities in the market. If you are looking to start a business and want to work from home, running a site like one of these is a great way to go. There are tons of such ideas that you can come up with. If you read through the ... Read More >

You Gotta Have Bid Management

While I usually focus on organic web marketing or web analytics issues in this blog, today I want to talk about bid management. I could be wrong, but I have this sense that it is greatly underutilized in the market. A little over a year ago we sold off a set of sites that we had been operating for a few years. The sites had a very strong organic traffic flow, but we also did a substantial amount of PPC on these sites - about $50K per month. Them there's real dollars! We began our PPC, like many ... Read More >

Technorati Overtaken by Google BlogSearch

Recently, I came across this post at Read/WriteWeb about Technorati's declining traffic. Evidently, Google BlogSearch has overtaken Technorati. The article arrtibutes this happening because Google began promoting Google BlogSearch on the Google home page. One thing that is for certain, when you take a look at the chart they offer on market share of US search traffic, there is a huge spike in the Google BlogSearch numbers right around October 14th, 2006, when Google BlogSearch's market share triples ... Read More >

Yahoo! Search Builder and Getting More Pages Indexed by Yahoo!

A while back I wrote about how building a search engine using Yahoo! Search Builder can increase the number of pages you have in the Yahoo! index. This notion did not come from me. It came from an interview I did with Tim Mayer back in December 2006. Recently, we began a little experiment with this notion to see if we could see any impact from doing this. It's still too early to have data from this test, but we have already noticed one very interesting thing. Take a look at this image: Notice ... Read More >

Flash Implementation Tips

I have written a few times bout the problems with putting flash on your site. It's cool, and it's sexy, but search engines want text rich sites, and movies and text rich content don't mix. Recently, I came across a site that did a really nice job of talking about this issue, and that also provides some great Flash implementations tips if you do plan to put Flash on your site. Here are some of the key concepts: As stated before, if you are building Flash sites professionally, you probably move all your ... Read More >

Is Yahoo! Becoming a Google Clone?

Brett Tabke recently opened up a forum thread on WebmasterWorld titled: Yahoo SERPS vs Google SERPS - If you can't beat em - join em?. Brett also provides a screen shot comparing the results screens of the two engines. It's also interesting to consider the changes made in Panama. I was staring at Yahoo! Search Marketing's new spreadsheet template and it struck me how similar it has come to the Google AdWords spreadsheet format. For that matter Yahoo is using a very similar algorithm for ranking ads, ... Read More >