Interview with Google’s Adam Lasnik

Adam Lasnik and I spoke about paid links, duplicate content and more late last week. The paid links conversation was very interesting. One of the things that Adam made clear is that Google is not looking to detect 100% of paid links. Their focus is much more on the links that are being sold for the purpose of passing PageRank. We also talked about how the authenticated spam report form is going to be used. It turns out that this will not be used to decide on immediate penalties for sites that get ... Read More >

MAGS 2007 Conference

Yesterday I attended the MAGS 2006 Conference, put on by the Magazine Association of the Southeast. The conference was attended by a wide range of Southeast US based publishers. Some of the publishers in attendance were quite sizable publishers, such as Rodale. I spoke on the topic of SEO, and the session was well received. The audience had tons of questions, and it kept me hopping for about 90 minutes. Many of these companies are actively publishing sites, and are now earnestly looking into how they ... Read More >

7 Observations from SES New York 2007

Search Engine Strategies in New York was once again a good show. It seems to have grown again this year, and I always enjoy the opportunity to catch up with different people in the biz. Here are & major impressions I have following the show: There is really so much opportunity out there. New things keep popping up that result in new ways to win big. Podcasting is becoming main stream. I was shocked by how many people had listened to our podcast series. And there are podcasts on all types of ... Read More >

Light Posting for the Next Week

My blog will be post free for the next week (as will contributions from me to Search Engine Watch). I am on a real (I mean real) vacation, and all blogging activity will shut down here until the week of the 23rd. Try not to miss me too much! Well OK, try to pretend that you miss me a little ... ... Read More >

Podcast Optimization Tips from SES

Yesterday I attended the Podcast Optimization session at SES in NY. Chris Sherman was moderating and speakers were Amanda Watlington, Daron Babin, and Rick Klau, all of which provided very engaging presentations. It was a great and informative seession, and here are some highlights from it: Market The Podcast marketplace is expanding rapidly Feedburner is managing over 100,000 Podcast feeds Feedburner is tracking more than 5M subscribers For every download at Feedburner, there is approximately one ... Read More >

Search Engine Rankings Factors

SEOMoz just released version 2 of its Search Engine Ranking Factors article. The content in the article is based on a survey of a number of leading and well known SEOs. The content is truly great. If you want to get a fast primer on what matters most, and what matters least, you can do that quickly and rapidly. In addition, the summary of the most controversial factors is fascinating too. These are the factors which some SEOs thought were very important, and others thought were not important at ... Read More >

Webmaster Tools Shows Nofollow Links

Google Webmaster Tools recently added the neat capability of seeing a good solid list of inbound links to your site, and allowing you to download the entire list in a spreadsheet file. However, we recently noticed that these links include links from Yahoo! Answers. So here's the kicker. These links are NoFollowed. So Google is showing NoFollowed links in Webmaster Tools. So is Google providing link credit for these links? I doubt it. But it's really interesting that they are showing them at all. ... Read More >

SES NY Coming Up!

SES New York begins on April 10th, and as usual, I will be there. A few sessions stand out as being of particular interest to me: Tuesday 9:00 am: Video Search Optimization Tuesday 11:00 am: Podcast and Audio Optimization Wednesday 10:15 am: Web Analytics and Measuring Success Wednesday 3:15 pm: SEO Through Blogs & Feeds Thursday 9:00 am: Social Search Overview Thursday 11:00 am: Social Media Optimization Thursday 2:00 pm: Bookmark Strategies As you can see, I have a strong preference for the ... Read More >