Don’t Bet Against Building 43

Seth Godin recently wrote a post titled Building 43. The gist of this post was that it's a bad idea to best against the webspam team at Google. As reader's of this blog know, I couldn't agree more. For Google, the relevance of their search results is a core strategic asset. If Google's results are perceived to be more relevant by … [Read more...]

The Web is a Permanent Record

A short while back the folks at SEO Blackhat published a great post called This will Go Down on Your Permanent Record. You might ask what a self professed "white hat" such as myself was doing rousting around on the SEO Blackhat blog, but the reality is that they I am a fan of the SEO Blackhat blog. They write some great stuff And … [Read more...]