Report Generating SEOs

SEO is not a report generating business. It's a roll your sleeves up and dig in kind of activity. What's sparking this post is that a few times recently I have been shown the large formal reports that some SEO firms offer. Very pretty. Glossy. 80% to 90% completely filled with non-unique content (i.e. not specific to the customer, but instead consisting of general SEO advice). But reports do nothing for you. There is plenty of free SEO advice out there, being shared by people who regularly break ... Read More >

A Review of Unica’s Affinium NetInsight Web Analytics

Latest up in our series about web analytics packages is Unica's Affinium NetInsight, with our article: 12 Cool Things You Can Do with NetInsight. And there are lots of cool things you do with it. The article comes with screen shots and a description for each of the cool things. Here are the headlines: Creating custom dashboards Ad-Hoc Analysis Drag, Drop, and Drill, Drill, Drill Down Correlate Data A/B Analysis mode Integrate Offline Customer Data Examine Individual Click streams Robot/Spider ... Read More >

15 Things About How Google Handles Duplicate Content

Duplicate Content is one of the most perplexing problems in SEO. In this post I am going to outline 15 things about how Google handles duplicate content. This will include my leaning heavily on interviews with Vanessa Fox and Adam Lasnik. If I leave something out, just let me know, and I will add it to this post. Google's standard response is to filter out duplicate pages, and only show one page with a given set of content in its search results. I have seen in the SERPs evidence that large media ... Read More >

Search Engine Land Announces Sphinn

At 11:00 am today, Third Door Media and Search Engine Land will announce a new social news site known as Sphinn. This site will offer users the ability to submit articles about interactive marketing, search, and social media, and then other users can review those articles and vote on them. As with other social news sites, such as Digg and Reddit articles that receive the most votes will be shown on the home page. I had the opportunity to preview the new site over the past couple of days, and think it ... Read More >

Google VP Search Quality, Udi Manber

Just last week I had the pleasure of speaking with Google's VP of Search Quality, Udi Manber. We focused our conversation on various aspects of search quality, Google's algorithms, and Google's development processes. Understandably, Udi was not going to provide a tremendous amount of detail about these things, because these are areas that Google considers a proprietary advantage. Nonetheless, the conversation proved to be very interesting. For example, it was suggested that Google is looking quite ... Read More >

Page Rank, and Query Specific Page Rank

Page Rank gets a bad rap sometimes. It's easy to understand why. People got obsessed with Page Rank a few years back, and for a long time, people would not let go of the notion that Page Rank was the only thing you needed to worry about in SEO. For that reason, many really smart SEOs started to downplay it greatly, and to suggest that Page Rank is meaningless. But that's over doing it. Page Rank is still very, very important, and I still use it. Page Rank still provides the best way of measuring the ... Read More >