Drupal and Search Engine Optimization

Drupal is known for being a very SEO friendly content management system (CMS). The way it assembles its pages is crawler friendly. This makes it a popular choice for people looking to build dynamic web sites. However, there are a number of potential SEO problems with Drupal as well. These need to be dealt with to ensure that you get optimal results. The very fact that Drupal is such a dynamic system is a factor that leads to some of its SEO problems. The content is stored in a database and retrieved ... Read More >

Google Shared Stuff

Tony Ruscoe over at Google Blogoscoped has found out that Google has released a new social link sharing service called Google Shared Stuff. If you have a Google account, this service allows you to get started simply by dragging Google's Email / Share button onto the bookmark toolbar in your browser. Once there, all you need to do is click on the button to share any given web page that you have gone to. You can enter in a description and tags for each article. One intriguing thing that the service does ... Read More >

Using NoFollow to Manage PageRank flow.

Recently, in a conversation that Matt Cutts had with Rand Fishkin, Matt confirmed that Google does not see the use of NoFollow on your web sites as a spam tactic. Here are Matt's exact words: The nofollow attribute is just a mechanism that gives webmasters the ability to modify PageRank flow at link-level granularity. Plenty of other mechanisms would also work (e.g. a link through a page that is robot.txt'ed out), but nofollow on individual links is simpler for some folks to use. There's no stigma to ... Read More >

Relevance, Importance, and Usefulness

There are so many different aspects to SEO. It's a complicated topic, and it can often be difficult to explain to clients. We try to use an approach that helps our clients quickly get an understanding of what is driving the various recommendations we make. We do this by breaking down the major aspects of SEO into these 3 components: Relevance, Importance, and Usefulness. Here is how we talk about these things with our clients: Relevance: What is your site about? What types of information can search ... Read More >