Planning for Complex Site Hierarchies

How to Plan Complex Site Hierarchies for Better SEO

Large sites have a variety of problems. They are inherently more complex than smaller sites to manage from many perspectives. Some of the major ones include: Content management is a major challenge Providing users a quality user experience (e.g. an easy to understand navigation system) may be difficult And, yes, SEO can be a challenge too One of the most common SEO problems relates to managing … [Read more...]

Widget Case Study

Earlier today I release my latest "By The Numbers" column on Search Engine Watch. This is a Widget Case Study that includes never before released data from Offermatica, Otto Digital, and StepChange. The case study outlines the success story of a widget called CLIQ, and discusses the basic underlying reasons as to why it worked. … [Read more...]

Latest Interview: Seth Godin

With SES Chicago coming up I asked Seth Godin if we could chat about his new book, which is also the topic of his keynote at SES. The interview was entertaining as always, including a discussion with Seth about his opinions on SEO. Check out the interview, and feel free to comment below if you want to discuss it. … [Read more...]

Is Google Going to Expand its Punishments of Paid Links?

Search Engine Roundtable put up a post yesterday asking Are SEOs Still Buying Links?. Based on this post, I thought I would update my thoughts on whether or not SEOs will continue to purchase paid links. First though, let's start with some poll data from Barry at Search Engine Roundtable. The post starts by presenting the output of a poll on the topic of Buying Links at the Digital Point Forums. Here is … [Read more...]

Latest Interview: Microsoft’s Ramez Naam

My latest interview is with Ramez Naam of Microsoft. The interview focused on core technology improvements recently made my Microsoft to Live Search. It turned into a great discussion that illustrates many of the complexities involved in a modern day search engine. Check out the interview for details. Feel free to comment below if you want to discuss it. … [Read more...]

7 Points About Paid Links v.s. Editorial Links

What's the difference between "paid links" and "editorial links"? This is a critical thing to understand when you are trying to put together your link building strategy. This post will lay it out in clear terms that reflect my understanding after numerous dialogues with Google luminaries on the topic. A "paid link" is a link where compensation is provided in return for the link. Providing the link to … [Read more...]