This week’s By The Numbers column on Search Engine Watch takes a look at Bid Management Look Back. With the help of Marin Software, I take a look at the issues and the solutions. Check the article out, as it provides a look under the covers of why modern day bid management is hard to do.
My latest interview is with Ramez Naam of Microsoft. The interview focused on core technology improvements recently made my Microsoft to Live Search.
It turned into a great discussion that illustrates many of the complexities involved in a modern day search engine. Check out the interview for details. Feel free to comment below if you want to discuss it.