Planning for Complex Site Hierarchies

How to Plan Complex Site Hierarchies for Better SEO

Large sites have a variety of problems. They are inherently more complex than smaller sites to manage from many perspectives. Some of the major ones include: Content management is a major challenge Providing users a quality user experience (e.g. an easy to understand navigation system) may be difficult And, yes, SEO can be a challenge too One of the most common SEO problems relates to managing complex site hierarchies. An example of this is when you try to implement a site with a local aspect. ... Read More >

Widget Case Study

Earlier today I release my latest "By The Numbers" column on Search Engine Watch. This is a Widget Case Study that includes never before released data from Offermatica, Otto Digital, and StepChange. The case study outlines the success story of a widget called CLIQ, and discusses the basic underlying reasons as to why it worked. ... Read More >

Latest Interview: Seth Godin

With SES Chicago coming up I asked Seth Godin if we could chat about his new book, which is also the topic of his keynote at SES. The interview was entertaining as always, including a discussion with Seth about his opinions on SEO. Check out the interview, and feel free to comment below if you want to discuss it. ... Read More >

Integrating Display and PPC Advertising

This week I went in a new direction in the By The Numbers Column on Search Engine Watch. The column is called How to Integrate Display and PPC Advertising. I worked with Dustin Engel of Range Online Media on this one. It looks at how you can operate your display advertising and PPC campaigns in cycles to optimize your total return. ... Read More >

Latest Interview: Bloglines Eric Engleman

I recently had the chance to interview Eric Engleman of Bloglines. We discussed the blog market, recently released features, and more. Check it out, and feel free to comment below if you want to discuss it. ... Read More >

Is Google Going to Expand its Punishments of Paid Links?

Search Engine Roundtable put up a post yesterday asking Are SEOs Still Buying Links?. Based on this post, I thought I would update my thoughts on whether or not SEOs will continue to purchase paid links. First though, let's start with some poll data from Barry at Search Engine Roundtable. The post starts by presenting the output of a poll on the topic of Buying Links at the Digital Point Forums. Here is the data from the Digital Point Poll: No - I never bought links and never will (27) - 39.71% No ... Read More >

A Look at Bid Management Look Back

This week's By The Numbers column on Search Engine Watch takes a look at Bid Management Look Back. With the help of Marin Software, I take a look at the issues and the solutions. Check the article out, as it provides a look under the covers of why modern day bid management is hard to do. ... Read More >

Latest Interview: Microsoft’s Ramez Naam

My latest interview is with Ramez Naam of Microsoft. The interview focused on core technology improvements recently made my Microsoft to Live Search. It turned into a great discussion that illustrates many of the complexities involved in a modern day search engine. Check out the interview for details. Feel free to comment below if you want to discuss it. ... Read More >

7 Points About Paid Links v.s. Editorial Links

What's the difference between "paid links" and "editorial links"? This is a critical thing to understand when you are trying to put together your link building strategy. This post will lay it out in clear terms that reflect my understanding after numerous dialogues with Google luminaries on the topic. A "paid link" is a link where compensation is provided in return for the link. Providing the link to you in these situations is mandatory, or else you don't provide the compensation. An "editorial link" ... Read More >

Bounce Rate as a Ranking Signal

I received an e-mail from a reader who was interested in a post talking about bounce rate, and how that might be used by search engines as a possible ranking factor. The concept is that a higher bounce rate would be seen as an indication that a site is of relatively poor quality. For example, does a bounce rate of more than 70% mean that you have a bad site? That's pretty high, right? Bounce Rate Definition First let's start with a definition of what it means. There are two possible definitions - one ... Read More >