Link Building Research Tip

One of the things that is critical in doing link building work is developing tricks for finding the right contact info. Here is the scenario: You have backlinked your competitor You have identified the high value pages that link to them You now need to figure out how to contact that site and get a link to yours You visit the page to see if you can figure out who might be responsible for deciding who the link to Of course, it is only a small percentage of the time that such pages identify the person ... Read More >

Latest Interview: Alex Chudnovsky

I recently did an interview with Alex Chudnovsky of Majestic SEO. After my recent interview with Rand Fishkin about Linkscape Alex contacted me to discuss his backlinking tool. Majestic SEO offers a competing tool to Linkscape, and therefore it made for an interesting discussion. It looks like this market is heating up! ... Read More >

Latest Interview: Eric Ward

This week's interview is with Eric Ward, aka Link Moses, the person with arguably the longest running history of link building of anyone in the business. Eric and I focused the conversation on the process of reaching major influencers. If you are shooting for the big time with your web site, then reaching the major influencers is a must. Check out the interview to see Eric's ideas on how to do that. ... Read More >

Latest Interview: Yahoo’s Larry Cornett

This week's interview is with Dr. Larry Cornett, the VP of the Yahoo Search consumer products division. Our discussion focused on SearchMonkey, Yahoo's new effort to remap the user experience in search. We talked in particular about Yahoo's recent announcement that certain SearchMonkey applications have been defaulted to on for all search users. Personally, I think that this is big news, as it is a bold step in the direction of giving individual publishers a great deal of control over their listings in ... Read More >

Cost Per Link Is A Bad Metric

Talk about bad metrics, cost per link is one of the worst. Let’s talk about why, but first, I am going to outline how it comes up. Typically what happens is that an SEO is performing work on behalf of a client, or the company they work for. They are diligently adding the links. Then the person managinf the SEO does a calculation, looking at the money spent on the SEO, and the number of links acquired. For example, if you have an in house SEO getting paid $8000 per month, and they obtained 40 links ... Read More >

Latest Interview: Google’s Brett Crosby

The Google Analytics team recently announced a whole series of updates that focused on new enterprise class features. This included some great stuff, such as segmentation, custom reporting, integrated AdSense reporting, motion charts, and a new API that provides access to almost anything inside GA. I decided to dig a little deeper, and interview Brett Crosby to learn more about it. Check it out and add your comments to the discussion below. ... Read More >

Latest Interview: Rand Fishkin

This week I am releasing the my recent interview with Rand Fishkin. In this interview we discuss Linkscape, the new link building intelligence tool from SEOmoz. The discussion includes a detailed look at how it was put together, SEOmoz's policies rgarding the tool, and how SEOs should use it. Once you have read the interview, come back here and comment if you want to discuss it. ... Read More >

Detecting Link Spam

If you have an interest in researching spam by other sites, and quantifying it, there are a few things you can do. One of these is to dump out a spreadsheet of all a site's backlinks using a tool like Linkscape or Link Diagnosis. Then you can analyze the links. This can be a painful process, but here are a couple of tips on how to speed the process up significantly. 1. Sort by anchor text: This is easy to do, and if the site you are buying is purchasing links, you will surely see an un-natural ... Read More >

Latest Interviews: Bill Tancer, Debra Mastaler, David Szetela

Want an inside look at how a competitive intelligence tool can help you improve your search and web site performance? This is exactly what we cover in my interview with Bill Tancer. We cover this and more in our discussion of his hit book Click. Check it out (the interview and the book). I also have two recent podcasts I have done. One of these is a great discussion on with Debra Mastaler on link building for e-commerce sites, a difficult task if there ever was one. The other was with David Szetela ... Read More >

Highlighting the New Google Analytics Release

Google Analytics recently took a huge step forward in the release that they did on October 22nd. I reviewed this with Brett Crosby during an interview recently (that will be published in the near future, but not today). Two of the biggest shortcomings in Google Analytics were the lack of segmentation and the lack of custom reporting. Both of these are now built into the main interface: I know the image is a little hard to see in detail, but notice the segmentation selector ... Read More >