Search and Traditional Marketing

In my most recent interview with James Lamberti of comScore we talked about the future of search - with a particular focus on how search would become more tightly integrated with traditional marketing. This could mean a large uptick in dollars being invested in search. One of the big problems is that traditional marketers have … [Read more...]

Latest Interview: comScore’s James Lamberti

A few weeks ago I spoke with James Lamberti of comScore. Our discussion focused on the evolution of search marketing, and what it needs to do to integrate into the brain space of traditional marketers. Once you have read the interview, please feel free to leave comments about it below. … [Read more...]

Five Strategic Steps for the Modern SEO

In the course of judging the SEMMYs, one of the great posts I read was The SEO Playbook - Welcome to the Rabbit Hole Alice by Stuntdubl (aka Todd Malicoat). It's a great post because it helps outline how SEO is expanding in it's scope. There are those that might suggest that SEO shops are losing their value (thanks to Kevin Heisler … [Read more...]

Latest Interview: Incisive’s Kevin Ryan

Kevin Ryan recently completed his first SES with SES Chicago in December. Following the event, I interviewed Kevin Ryan, and we talked about how the event went. We also talked about his plans for future SES events. Feel free to leave comments on the interview below. … [Read more...]

Thoughts on SEO Ethics

One of the most important things an SEO can do when speaking with a prospective customer is to qualify the customer first. There are people out there who are ready to pay you money for your time and services that you should turn away. There are a couple of major reasons why: It's just good ethics to turn away a potential client … [Read more...]

Announcing … The SEMMYS

Matt McGee of Small Business SEM officially announced the launch of the SEMMYS early this morning. The SEMMYS are a set of awards that will be given to the best search marketing blog posts of 2007. A panel of judges, including yours truly, are helping pick a set of finalists during the course of this week. Next week, voting on the … [Read more...]

Latest Interview: Eurekster’s Grant Ryan

Following shortly after my recent interview with Steven Marder of Eurkester, I did a follow-up interview with Grant Ryan of Eurekster. The interview with Steven Marder was what I consider an introductory course on social search. The interview with Grant is the advanced course. You can comment on the interview below. … [Read more...]