Search and Traditional Marketing

In my most recent interview with James Lamberti of comScore we talked about the future of search - with a particular focus on how search would become more tightly integrated with traditional marketing. This could mean a large uptick in dollars being invested in search. One of the big problems is that traditional marketers have evolved sophisticated ways of talking about, thinking about, and measuring the results of their campaigns. They focus on terms such as reach, awareness, purchase intent, and ... Read More >

Latest Interview: comScore’s James Lamberti

A few weeks ago I spoke with James Lamberti of comScore. Our discussion focused on the evolution of search marketing, and what it needs to do to integrate into the brain space of traditional marketers. Once you have read the interview, please feel free to leave comments about it below. ... Read More >

Five Strategic Steps for the Modern SEO

In the course of judging the SEMMYs, one of the great posts I read was The SEO Playbook - Welcome to the Rabbit Hole Alice by Stuntdubl (aka Todd Malicoat). It's a great post because it helps outline how SEO is expanding in it's scope. There are those that might suggest that SEO shops are losing their value (thanks to Kevin Heisler for pointing this out). It's all really a matter of definition. If by SEO you mean twiddling metatags, doing keyword research, and fussing with title tags and on page ... Read More >

Latest Interview: Incisive’s Kevin Ryan

Kevin Ryan recently completed his first SES with SES Chicago in December. Following the event, I interviewed Kevin Ryan, and we talked about how the event went. We also talked about his plans for future SES events. Feel free to leave comments on the interview below. ... Read More >

Thoughts on SEO Ethics

One of the most important things an SEO can do when speaking with a prospective customer is to qualify the customer first. There are people out there who are ready to pay you money for your time and services that you should turn away. There are a couple of major reasons why: It's just good ethics to turn away a potential client that you can't help You should want every client to become a success story, because that is how you build a great reputation. As a result, it's bad business to take money from ... Read More >

Announcing … The SEMMYS

Matt McGee of Small Business SEM officially announced the launch of the SEMMYS early this morning. The SEMMYS are a set of awards that will be given to the best search marketing blog posts of 2007. A panel of judges, including yours truly, are helping pick a set of finalists during the course of this week. Next week, voting on the finalists will be opened to the public. Voters will be given a week to make their votes, and then the winners of the first annual SEMMYS will be announced. Watch for voting ... Read More >

Latest Interview: Eurekster’s Grant Ryan

Following shortly after my recent interview with Steven Marder of Eurkester, I did a follow-up interview with Grant Ryan of Eurekster. The interview with Steven Marder was what I consider an introductory course on social search. The interview with Grant is the advanced course. You can comment on the interview below. ... Read More >

SEOs must Coordinate with Designers too

A little while back I did a post titled: SEOs Must Work Closely with Development. The basic thesis of the post was that neither of these parties can work without close communication with each other. Ultimately, this is critical to the success of the site. One reader (named "alla") wrote in suggesting that this is a 2 way street, and that there are other parties involved. The reader was right. There are other parties involved. For example web designers or marketing people may specify an all Flash ... Read More >

Latest Interview: Eurekster’s Steven Marder

Recently I had the chance to interview Steven Marder of Eurkester. Eurekster is a true pioneer in the field of social search. The interview provides some great insights to the lessons that they have learned so far, and how this space is likely to evolve over time. Check the interview out to learn more. You can comment on the interview below. ... Read More >

Google’s Continuing War on Paid Links

Aaron Wall put up a post about a new Google filter that causes people with high ranking terms to be bumped down to position #6. There is also a thread at Webmaster World about this phenomenon. This is still reasonably speculative in nature, but there are a lot of people who have seen this. Aaron offers some really interesting speculation about why this may be occurring. The most interesting theory was the notion that it was an anchor text problem. Here is what Aaron had to say: I think this issue is ... Read More >