This post is a follow-up to last weeks post on Images in Blended Search. Today, however, we will focus on videos in blended search. As with last week’s analysis, we will look at 10 different search terms to see how each of the four largest search engines behave in response to those queries. Here is the raw data:

Here is a summary of the key things I found in looking at the above data:

1. Google and Yahoo truly blend their results into the web search results. In other words, one or more of the 10 blue links now is in fact now a video instead of a web site. This is probably because Google and Yahoo attempt to way the relevance of the video results in comparison with those of the web results.
2. Microsoft and Ask do not blend in the video results when you include the word “videos” in the search phrase. Instead, the videos are shown up above the search results. Evidently, Microsoft and Ask assume that when the query includes the word videos, that the most relevant thing to do is to show these results up top.
3. Microsoft and Ask do not show videos when presented with popular phrases that don’t include the word “videos”. Examples include “I have a dream”, “One small step for man”, “nosferatu”, etc. (in the case of I have a dream, Ask showed 2 videos over on the right rail).
4. Google and Yahoo do fail to show videos some of the time, even when the user’s query includes thw word “videos”. For example “alaska videos” (Google and Yahoo) and “rolling stones videos” (Google).

The data illustrates what an early state we are at with videos being blended into web search. There really is no reason not to show one or more videos to the user when the user includes the word “videos” in their query. Their intent has been made clear. On the other hand, if someone types in “one small step for man” or “I have a dream”, it would seem appropriate that one of the choices include a video.

Bottom line, none of the engines have this perfectly scoped out just yet, and there is lots of room for improvement. Nonetheless, the general notion of integrating video into web search results is definitely happening, and it’s a great step forward.

This post is going to take a look at how far the top 4 search engines have gone with integrating images into their blended search results. I’ve put it together as part of my background research for my presentation at SMX West on the panel on images and blended search.

What I did was take 10 different search terms and tried them out. One of the search terms ended with the word “pics”, four ended with “pictures” and five ended with the word “images”. So let’s start by looking at the raw data:

Let’s try to summarize this. Here are my observations about the above data:

1. Yahoo and Ask picked up on the phrase “white mountain pics” and rendered images for that search. Google and Microsoft did not.
2. Microsoft did offer inline image results up above the web search results in all 9 cases other than the “pics” case.
3. Google provided image results only 50% of the time, in spite of the leading words “images” and “pictures”.
4. Yahoo and Google provide a substantial portion of their results directly from third party web sites, as opposed to their image search properties.
5. Microsoft and Ask provided 100% of their results from their respective image search engines.
6. There were only two anomalies across all 40 searches performed:
   • Ask provided the same results for “white mountain pics” as it did for “white mountains pictures”. Interestingly enough, even though they provide all their results from their image search engine, “white mountain pics” and “white mountains pictures” do NOT provide the same results in their image search.
   • Microsoft shows two pictures of an Anime character, Sailor Moon, in response to “moon images”. I’d think that they would only call up Sailor Moon images if someone actually typed in “sailor moon images”.

Another interesting aspect of all this is that if you dig in a bit deeper and repeat these searches on the image search engines, you find that the results integrated into web search are NOT, generally speaking, the first 3 results that come up for the exact same search within image search.

For example, if you look at the “acne vulgaris pictures” results from Microsoft, the five images presented in the web search results are the 1st, 5th, 7th, 9th, and 10th results if you search on the exact same phrase in image search.

Overall the result quality was high. When someone provides such a leading indicator of what they want (i.e. “images” or “pictures” is part of the search query) most vendors picked up on that cue (C’mon Google!) and presented reasonable results.