Insights Into How Google Handles Site Moves

Once you learn a little bit about how search engines work, moving a web site from one location to another begins to sound like a frightening thing. The basic solutions that people talk about in the market are pretty straightforward. However a recent post by Riona MacNamara on the Google Webmaster Central blog, titled: Best practices when moving your site brings out some additional extra tidbits. As laid out by Riona, the basics remain the same. You want to perform a site wide redirect of the old site ... Read More >

Latest Interview: Dick Costolo

This week's interview is with Google's Dick Costolo. We discussed RSS Feeds, the way they are being used, and how monetization of feeds will evolve in the future. Please feel free to comment on the interview below. ... Read More >

Latest Interview: Market Motive’s John Marshall

Recently I got to interview Market Motive's John Marshall. This interview focused on why it's bad to go out and buy "traffic". Your focus needs to be sharper than that - you need to focus on the intent of the visitors, and how you are goping to persuade them to buy. If you want to discuss it, you can do so below. ... Read More >

SEOs Should Focus on Conversions

What should an SEO firm report on to their clients? There are a whole host of things that people usually talk about: Technical SEO changes made New links obtained Rankings reports Total backlinks Pages indexed Competitive info Web site traffic While most of these are useful at some level, I think that if any of them become the central focus of an SEO's reporting, that they are missing the boat entirely. What matters most to clients is increasing their conversions (e.g. sign-ups, leads, contact me ... Read More >

Latest Interview: Bill Flitter Podcast

Recently I put a podcast together with Pheedo's Bill Flitter. Bill is the CEO of Pheedo and shared his insights on how RSS is being used, and also provides advice on promotion of your feed. Once you are done reading or listening, you can comment on the podcast below. ... Read More >

Latest Interview: Kirsten Rasanen

This week's interview is with TV Guide's Kirsten Rasanen, Director of Product Development for TV Guide Online. Kirsten and I discussed TV Guide's video search engine, as well as the future of video search. If you want to discuss it, you can do so below. ... Read More >

Guy Kawaski’s Alltop

Guy Kawaski of Garage Ventures has launched a new web site known as Alltop, with a tag line of "All the top stories". Here is a summary of their business from their site: We help you explore your passions by collecting stories from “all the top” sites on the web. We’ve grouped these collections — ”aggregations” — into individual Alltop sites based on topics such as environment, photography, science, celebrity gossip, fashion, gaming, sports, politics, automobiles, and Macintosh. At each Alltop site, we ... Read More >