Digging Deeper for Contact Info

Eric Ward put a post up on Search Engine Land called: The Link Building Kiss of Death. In this post Eric talks about the types of email addresses which are just poor ones to use when emailing someone with information about your site (a request of a link). Some of the examples provided by Eric include: info@ webmaster@ help@ contact@ I agree fully with Eric, who is a world class link builder, but would like to share an additional tip about how to find the contact information you are looking for. ... Read More >

Latest Interview: Peter Nieforth

My latest interview is with Peter Nieforth the CEO of Vitrium Systems. Vitrium is pushing on a new concept of document analytics. The idea is to be able to track what is happening to a document you distribute via the web (usually a PDF file) and see how much a person has read of it, whether they forward it to others, and more. You can use the comments section below to add your thoughts to the discussion. ... Read More >

Using SEO to Generate Assets

For me, SEO is about asset creation. Whenever we work with a client site, we treat it like an asset. In short, the site is never treated as an item that we could potentially throw away. Once you start thinking this way, you become risk averse. But that is not the only thing that happens. You begin thinking about who the leaders are in your space, and how you can become one of them. Of course, your goal maybe to become THE leader, but if you are just starting out, becoming one of the leaders is a ... Read More >

Latest Interview: Aaron Wall

In this week's interview, I sat down with Aaron Wall and spoke about what it takes to get your ideas (and point of view to spread). He knows a thing or two about this, and is the only person I know who has 2 pages listed on the first page of Google results for the search phrase SEO. Check the interview out, and if you have any comments you can plug them in below. ... Read More >

Rank Checking – NOT

We don't focus on rank tracking when we work on a project. Sure, we do some of it, but it's simply not the goal. One of the biggest problems with it is that it becomes a big distraction. People will spend endless hours poring through rank tracking reports, and at the end of it all, the chances that it will change something you do today is virtually nil. The fact that it's not actionable data is just one problem with it. The other is that it is not stable data. Your rankings would move around a bit ... Read More >

Latest Interview: Google’s Carter Maslan

Recently I got to speak with Google's Carter Maslan about Local Search. The discussion should help people interesting in Local Search to more effectively put together their strategy. There is also a little bit of myth busting in this read, as not all of my questions were answered quite the way people might expect. Feel free to use the space below to comment on the interview. ... Read More >

Theory Ain’t Execution

There is a lot of free SEO advice out there. If you look in the right places, and no how to judge what you are reading, it's also pretty easy to filter out the good advice v.s. the bad advice. So, how is a poor publisher supposed to thrive in an environment where so many people know exactly that to do? First, just because the advice is out there, it does not mean that it is correctly understood. So this filters out a bunch of people. But let's assume it's between you and 100 other publishers who know ... Read More >

Latest Interview: Yahoo’s Priyank Garg

This week's interview is with Yahoo's Priyank Garg. The discussion focuses on SEO tips for publishers, and covers some really interesting ground. Priyank makes a clear statement of Yahoo's policy with regard to paid links, how they handle NoIndex, NoFollow, robots.txt, and more. Once you are done reading it, you can discuss it using the space below. ... Read More >