SES San Jose Foosball Smackdown Results!

Last week at SES San Jose we held an event we dubbed the Search Engine Foosball Smackdown. This was a heated event between foosers from Google, Microsoft, and Yahoo!. Each search engine sent some of its best foosers to see who would be the dominant search engine in the market (well the foosball market at least). It is easy to see why, as the winner got the chance to take home the coveted Stonetemple Cup. … [Read more...]

Latest Interview: Google’s Maile Ohye

As is my normal policy, no interview was published last week, as many in the industry have way too much to deal with when there is a major search industry trade show taking place, such as SES San Jose. However, this week I have the pleasure of publishing my recent interview with Maile Ohye, a Senior Support Engineer at Google. Our conversation including quite a bit of semi-advanced stuff on Google … [Read more...]

SES San Jose 2008

Thousands of people are going to make their way out to Search Engine Strategies San Jose and those of us at Stone Temple Consulting are no exception. Both Eric Enge (me) and John Biundo will be there. As announced yesterday on the Search Engine Watch blog, we have organized a search engine foosball smackdown. This is a challenge match between Google, Yahoo, and Microsoft (we hope MS is in, Nate! Let us … [Read more...]

Spreading the Field

Aaron Wall recently wrote a post on Search Engine Land titled How To Get New Web Sites To Rank Quickly. It's a good post with good advice in it, and worth a read. Of course, I did not start this post just to tell you that ... I really like the ideas of going after long tail terms, and less competitive terms. It certainly makes sense when you are thinking about how to enter a competitive market space. … [Read more...]

Risk Management: Transitioning Away From Paid Links

It's well known that we do not buy links when we do link building for our clients. However, there are many times when we take on a client that has been buying links for some time, and they want to transition away from buying links. So should they stop cold turkey? We usually advise that they don't stop cold turkey. Google has an interesting problem. They don't really want to ban a site for buying … [Read more...]