Latest Interview: AdGooroo’s Rich Stokes

Last week I had the pleasure of speaking with Rich Stokes about best practices for PPC campaign setup and management. The interview resulted after I had a chance to read his excellent book: Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords. This is not a focus on the basics of PPC, but rather the tricks and techniques that differentiate the most successful advertisers from the rest of the pack. Let us all know what you think about it below. ... Read More >

Watch for Copyright violations

Protecting your brand on the web involves a lot of different things. One aspect of this is recognizing when others have stolen your content and are republishing in on their site as their own. When they steal your content and reuse it, you have the risk of having duplicate content problems. Tools such as Copyscape are great for helping you detect these types of problems. You feed the tool with a URL and it determines is that page has been scraped and republished elsewhere. But there is another aspect ... Read More >

Latest Interview: Bruce Clay

The interview for this week is with Bruce Clay, one of the industry's longest standing veterans. One of the topics we focus on right at the start is Black Hat vs. White Hat SEO, and how these are defined, and what path people should take. It is clearly a topic that Bruce is passionate about, as am I! So it was a really fun interview to do. Check it out, and then provide your feedback below! ... Read More >

Link Juice is a Finite Resource

Link Juice, which I shall use to refer to the combined weighting of link relevance, importance, and anchor text is a finite resource. A given web site has a finite amount of this asset, and then must decide how to allocate it. To refine this statement a little bit, you can think of a site as having internal link juice (from its own pages) and external link juice (from editorial links from other web sites). With your internal link juice, you tell the search engines which pages on the site are the most ... Read More >

Latest Interview: Microsoft’s Nathan Buggia

Our interview this week is with Microsoft's Nathan Buggia, the Lead Product Manager of the Live Search Webmaster Center. We go into the Live Search Webmaster Tools in depth. It's a great product, and provides a lot of useful diagnostics. As Nate points out early on, these diagnostics should be helpful in understanding how all search engines view your site, not just Live Search. Check it out! ... Read More >

Bid Management Has a Long Way to Go

I have written about Bid Management many times, and am a big fan of what it can do to help scale a PPC campaign. However, a bad bid management system can trap or limit your campaign. Portfolio based bid management is a must. Basically, what this is, is a method for dealing with individual keywords that do not present enough data to determine their ROI on an individual basis. The classic cases are long tail keywords, such as one that has a single click, but it resulted in a conversion, or another ... Read More >

Latest Interview: Yahoo’s Frazier Miller and Shailesh Bhat

This week's interview is with Frazier Miller and Shailesh Bhat of Yahoo. This is the third in our series of interviews focused on Local search. The first two were with Google's Carter Maslan and Microsoft's Ziya Genceren. The discussion is heavily focused on Yahoo local search. Check it out! ... Read More >

Latest Interview: Microsoft’s Ziya Genceren

This week's interview is with Microsoft's Ziya Genceren. Ziya is Group Product Manager for local search at Microsoft. We go into depth into the best ways to work with Microsoft local search. Check it out! ... Read More >

Next Up: SMX East

Next up on the search engine trade show circuit is SMX East. It will be in New York City, and will run from October 6th to October 8th. The agenda looks strong, and the attendance and networking opportunities should be great. Two keynotes will be given. One is by Bill Tancer, who many of us know as the General Manager, Global Research for Hitwise. More recently, Bill has released a book called "Click" which has been featured on ABCNews.com. Bill has always been an excellent source of insight into ... Read More >