Latest Interview: Google’s Brett Crosby

The Google Analytics team recently announced a whole series of updates that focused on new enterprise class features. This included some great stuff, such as segmentation, custom reporting, integrated AdSense reporting, motion charts, and a new API that provides access to almost anything inside GA. I decided to dig a little deeper, … [Read more...]

Latest Interview: Rand Fishkin

This week I am releasing the my recent interview with Rand Fishkin. In this interview we discuss Linkscape, the new link building intelligence tool from SEOmoz. The discussion includes a detailed look at how it was put together, SEOmoz's policies rgarding the tool, and how SEOs should use it. Once you have read the interview, come … [Read more...]

Detecting Link Spam

If you have an interest in researching spam by other sites, and quantifying it, there are a few things you can do. One of these is to dump out a spreadsheet of all a site's backlinks using a tool like Linkscape or Link Diagnosis. Then you can analyze the links. This can be a painful process, but here are a couple of tips on how to … [Read more...]

Latest Interviews: Bill Tancer, Debra Mastaler, David Szetela

Want an inside look at how a competitive intelligence tool can help you improve your search and web site performance? This is exactly what we cover in my interview with Bill Tancer. We cover this and more in our discussion of his hit book Click. Check it out (the interview and the book). I also have two recent podcasts I have … [Read more...]

Highlighting the New Google Analytics Release

Google Analytics recently took a huge step forward in the release that they did on October 22nd. I reviewed this with Brett Crosby during an interview recently (that will be published in the near future, but not today). Two of the biggest shortcomings in Google Analytics were the lack of segmentation and the lack of custom … [Read more...]