Link Building Research Tip

One of the things that is critical in doing link building work is developing tricks for finding the right contact info. Here is the scenario: You have backlinked your competitor You have identified the high value pages that link to them You now need to figure out how to contact that site and get a link to yours You visit the page … [Read more...]

Latest Interview: Alex Chudnovsky

I recently did an interview with Alex Chudnovsky of Majestic SEO. After my recent interview with Rand Fishkin about Linkscape Alex contacted me to discuss his backlinking tool. Majestic SEO offers a competing tool to Linkscape, and therefore it made for an interesting discussion. It looks like this market is heating up! … [Read more...]

Latest Interview: Eric Ward

This week's interview is with Eric Ward, aka Link Moses, the person with arguably the longest running history of link building of anyone in the business. Eric and I focused the conversation on the process of reaching major influencers. If you are shooting for the big time with your web site, then reaching the major influencers is a … [Read more...]

Latest Interview: Yahoo’s Larry Cornett

This week's interview is with Dr. Larry Cornett, the VP of the Yahoo Search consumer products division. Our discussion focused on SearchMonkey, Yahoo's new effort to remap the user experience in search. We talked in particular about Yahoo's recent announcement that certain SearchMonkey applications have been defaulted to on for all … [Read more...]

Cost Per Link Is A Bad Metric

Talk about bad metrics, cost per link is one of the worst. Let’s talk about why, but first, I am going to outline how it comes up. Typically what happens is that an SEO is performing work on behalf of a client, or the company they work for. They are diligently adding the links. Then the person managinf the SEO does a calculation, … [Read more...]