Brent Payne Interview: Comment Here

I am embarking on a series of interviews to cover enterprise SEO. This week I am publishing an interview with Brent Payne of the Tribune Company. In it, we explore some of the unique challenges of SEO for a major national network of news properties, as well as some of the unique solutions to the problems that Brent encounters. … [Read more...]

Josh Cohen Interview: Comment Here

In this interview with Josh Cohen of Google News, we go into a lot of detail on the inner workings of Google News. Perhaps the most interesting bit of information was confirmation that Google uses click data as a ranking factor for Google News. If the Google News team is using it, it seems likely that the web team is using it as … [Read more...]

The Disproportionate Value of Deep Links

The impact of a few deep links appears be greater than what you might first expect. In today's post I am going to explore why that may be the case, and how to leverage it. First let me go into my theory on the matter. For this example, let's assume we have a high PR home page (PR7, 8 or 9). Let's say it has 3 layers of content, … [Read more...]

The Art of SEO

One of our clients forward me an email message yesterday. The subject of the email was: "Fwd: Your Amazon.com order has shipped (#102-2280136-1739409)". I scratched my head when I saw it, wondering what it could possibly be. Then I opened the email and saw these wonderful words: "FYI, your book is now shipping :) Look forward to … [Read more...]

SEMPO Mobile White Paper

Recently SEMPO released a white paper on the mobile market. The paper references data from comScore which shows tremendous growth (what a surprise!). The comScore data reveals that in May of 2009 more than 64.2 million in the US accessed the mobile Internet, a significant uptick from 36.8 million users from January of 2008, or a … [Read more...]

Interviewed by Richard Baxter

While I am known for interviewing lots of different people I recently got interviewed by Richard Baxter of SEO Gadget. In it, I speak about how I got started in SEO, and my favorite interviews. Richard also does a great job on an ongoing basis on the SEO Gadget blog. Check it out! … [Read more...]

Less is More

One of the fascinating trends of the 21st century (more or less) is the fact that "less is more". This saying has been around for a long time, but this decade has brought it to new heights. In our industry there are two stunning examples. One of the best examples is Google: A quick spot check shows that … [Read more...]