The Role of Trust in Rankings

Trust is one of the factors in web rankings that is the least understood. Partly this is because the simplicity of the days when Google's PageRank algorithm was all you needed to know are long gone. Now there are many other factors that enter into ranking, with the 2 major new ones being relevance and trust. One of the first ways publishers got exposed to the issue of trust was when people started … [Read more...]

Latest Interview: Market Motive’s Scott Milrad

This past week I have the chance to interview Market Motive's Scott Milrad. Our discussion covered a lot of ground regarding the internet marketing certifications offered by Market Motive. One of the more interesting things is that this Tuesday Market Motive is having the finals for the program in a broadcast conference call on Tuesday January 27th at 12 Noon ET. Other who are interested in having their … [Read more...]

Offline Relationships and Link Building

There are scores of online marketing techniques that are effective in building relationships that can lead to links to your site, but there is no reason to stop there. Do the major influencers in your space speak at conferences? Then go to it, and introduce yourself. This can include not only bloggers, but other people influential in your space. Another related tactic is consider contacting the … [Read more...]

Latest Interview: Angus Norton of Microsoft

This week I am publishing a recent interview with Microsoft's Angus Norton. We start by exploring the recent Silk Road initiative announced by Microsoft at Pubcon 2008. After that, we spend some time speaking about Microsoft's initiatives in search moving forward, and their plans to improve their market share in the future. Check it out! … [Read more...]