Is Link Building a PR Function?

Link Building is a discipline that has a ton in common with basic PR. While there are many important differences as well, both are focused on getting the word out about a business, and getting other people to embrace it. Once you understand how closely tied these are you begin to see why these important functions must work together. Both disciplines apply direct and indirect means of promoting the … [Read more...]

Latest Interview – Google’s Sandra Cheng – Comment Here

My most recent interview was with Google's Sandra Cheng, and we discussed the recent Website Workout program by the Google Website Optimizer team. This was a cool program where Google did test programs with 4 different companies, and then published the results as case studies. As SEOs we hunger for hard core data, and this program provides some very interesting examples of how much of an impact landing … [Read more...]