Is Link Building a PR Function?

Link Building is a discipline that has a ton in common with basic PR. While there are many important differences as well, both are focused on getting the word out about a business, and getting other people to embrace it. Once you understand how closely tied these are you begin to see why these important functions must work … [Read more...]

Latest Interview – Google’s Sandra Cheng – Comment Here

My most recent interview was with Google's Sandra Cheng, and we discussed the recent Website Workout program by the Google Website Optimizer team. This was a cool program where Google did test programs with 4 different companies, and then published the results as case studies. As SEOs we hunger for hard core data, and this program … [Read more...]

Latest Interview: Google’s Cedric Dupont – Comment Here

This week's interview is with Google's Cedric Dupont, the product manager for Search Wiki. The discussion focused on SearchWiki, and in it he indicated that there is no intention to offer an opt out, and that it could well be used for more general ranking purposes. We did, of course, discuss much more than that!. … [Read more...]