Latest Interview: Google’s Rajat Mukherjee – Comment Here

This week's interview is with Google's Dr. Rajat Mukherjee. It was a chance for me to get a fresh look at what has been happening with Google's Custom Search Engine program. Google now has more than one million users for the program. Not bad. Two years ago this number was more like 100,000. In addition, traffic through Custom Search Engines has climbed 100x in the same time frame! Custom Search Engines do offer some unique capabilities for improving the experience on your web site for users. Site ... Read More >

Temporal Nature of Link Building

One oft overlooked factor in link building is how quickly the links will get recognized by search engines. This is important because the speed with which links are recognized determines the time delay between getting the links and seeing improvements in search engine rankings. In today's dollar conscious environment business managers want to know when they are going see a return on their link building investment. They also want to know about any ongoing costs. To illustrate how different the results ... Read More >

Latest Interview: Sabrina Parsons – Comment Here

This week's interview is with Sabrina Parsons, the CEO of Palo Alto Software. In a departure from the normal focus of our interviews, we talked Sabrina about their email management product known as Email Center Pro. It looks like a great productivity tools for small businesses. ... Read More >

Latest Interview: InfoUSA’s Pankaj Mathur – Comment Here

I am excited about this week's interview with Pankaj Mathur of InfoUSA. What I got out of it was a really deep look at the true problems related to local search, and the size and complexity of the infrastructure required to deal with it. Read this interview and it should give you a new pespective on the problem too. You can use the link below to comment on the interview. ... Read More >

Profile Your Own Links

One of the first things we do when we take on a new client is analyze their link profile. You should always do this in the very beginning of an SEO effort. Let's look at a few situations in a bit more detail: A site has 10 thousand links and has a Google Toolbar PR of 4. This is a sure sign of a site that has a lot of low quality links. Note that I did not say "bad" links, but there are very few authoritative links in that stack. You need to go get some. A site has a thousand or more pages and 10 ... Read More >

Win an iPod Touch at SES New York

For the second year running, Stone Temple Consulting is putting its foosball reputation on the line and giving away a pair of 8 GB iPod Touch’s to the winners of our "Foosball Challenge" at SES New York on the 24th (Tuesday) and 25th (Wednesday) of March. The plan is the same as last year, and here are the details of how to participate Step One: Come to SES New York. Lots of good reasons for you to come to the show! A chance to win a Touch is just one of many. You can also hear me speak about ... Read More >

Latest Podcast: Michael Gray on Twitter – Comment Here

Back on Feb 26 I put a podcast together with Michael Gray. In this podcast we dug into the various uses of Twitter. In particular, we spoke about commercial uses, and the types of things you need to do to use Twitter as a promotional tool, while not incurring the ire of the audience. Good stuff. Check it out! ... Read More >

Using Compete.com to sell SEO

Last week I posted about Selling Your SEO Project and this week I want to expand upon that a little bit. In particular, let's look at how a Compete.com chart can help you in making that sale. Here is our scenario: Let's say we are tentsforsale.org Our top 2 competitors are trailtents.com and eurekatent.com. (Note: we are not affiliated with any of these companies or anyone else in that sells tents. I also do not know who tentsforsale.org considers their top competitors, but follow me here for a ... Read More >

Selling Your SEO Project

One of the most important things to do is to keep it simple when you are trying to get them to understand how SEO helps their business. Here are the most important things you need to sell them on: Organic search engine traffic can bring in new customers. One effective way to do this is to use a tool like Compete or Alexa to show a comparison of your competitor's web traffic and yours. This is very powerful, especially if your competitors are eating your lunch online. Your project will bring in new ... Read More >

Latest Interview – Omniture’s Chris Zaharias – Comment Here

This week's interview is with Chris Zaharias of Omniture. Part of the reason I ended up speaking with Chris is because at SES Chicago in December I enjoyed watching Josh James' (Omniture's CEO) keynote speech. His presentation focused on the role that the search marketer needs to play in quarterbacking all aspects of marketing. So I contacted Omniture and arranged an interview with Chris. In the discussion we touched on a lot of aspects of the intergration between search marketing, online marketing in ... Read More >