Using Compete.com to sell SEO

Last week I posted about Selling Your SEO Project and this week I want to expand upon that a little bit. In particular, let's look at how a Compete.com chart can help you in making that sale. Here is our scenario: Let's say we are tentsforsale.org Our top 2 competitors are trailtents.com and eurekatent.com. (Note: we are not … [Read more...]

Selling Your SEO Project

One of the most important things to do is to keep it simple when you are trying to get them to understand how SEO helps their business. Here are the most important things you need to sell them on: Organic search engine traffic can bring in new customers. One effective way to do this is to use a tool like Compete or Alexa to show … [Read more...]

Latest Interview – Omniture’s Chris Zaharias – Comment Here

This week's interview is with Chris Zaharias of Omniture. Part of the reason I ended up speaking with Chris is because at SES Chicago in December I enjoyed watching Josh James' (Omniture's CEO) keynote speech. His presentation focused on the role that the search marketer needs to play in quarterbacking all aspects of marketing. So … [Read more...]