Optimizing Anchor Text and Titles

Jakob Nielsen recently put up a nice article about link text, titled ... Read More >

Latest Interview: Omniture’s Bill Mungovan – Comment Here

One of my favorite topic areas to explore are the issues with multi-channel marketing. With more and more ways to advertise these days, and more and more interaction between marketing channels, it is a really important frontier in search marketing. That's why this interview with Omniture's Bill Mungovan is so interesting. Bill is the director of marketing for Omniture SearchCenter, which is Omniture's product for paid campaign management. Among other things we discuss several techniques for measuring ... Read More >