Latest Interview: Yahoo’s Dennis Mortensen – Comment Here

The interview for this week is with Yahoo!'s Dennis Mortensen. Now that IndexTools has been part of Yahoo! for more than a year, and the product is now called Yahoo! Web Analytics, I thought it would be great to catch up with Dennis again. One of the very cool things that now makes up the current product is integrated demographic data. Yahoo! Web Analytics now integrates data from the rest of the Yahoo! network of web sites, so site owners can get a view into the age, gender, types of interests, and ... Read More >

Latest Interview: Enquisite’s Richard Zwicky – Comment Here

I recently spoke with Richard Zwicky about the Enquisite and the newly emerging field of search analytics. Search analytics is a close cousin to web analytics, but with some key differences. Both use a Javascript tag to collect data about what is taking place on your site, and both use that data to build reports and analyze the data. Where the difference comes in is that search analytics are focused specifically on the needs of search marketers, and this specialized focus allows it to go much deeper in ... Read More >

Google Local Business Center Adds Detailed Statistics

GLBC Report Link

Sometime last week Google introduced a fascinating new feature into one of the Local Business Center accounts I manage for a client.  I haven't seen anything written about this among the Local blogger community, or on the Google blogs, so this appears to be a bit of a stealth feature that Google is testing quietly. The following links showed up in this GLBC account (and notably not in any others I use) around the middle of last week: Clicking on one of the "View Report" links leads to a detailed set ... Read More >