Obscuring the Algorithm

The Google algorithm is evolving. Gone are the days when you can read a single patent, or a document like the PageRank thesis writen by Google's Larry Page and Sergey Brin to figure out how it all works. That PageRank paper was at the time a revolutionary algorithm, and it launched the dominant search engine of our generation. However, it also launched a generation of spammers. The reason is that people could read the paper and understand how it worked, and then make SEO decisions based around ... Read More >

Chris Silver Smith Interview: Comment Here

It seems like forever since I last posted an interview. Take this one as a heads up that I do intend to reinvigorate the interview series over the next month or two. They are too much fun to do, and very useful in digging up information on search. Today I am publishing an interview with Chris Silver Smith of KeyRelevance. It is a great discussion on the ins and outs of local search. A former SuperPages.com employee, Chris has an insider's knowledge of how this all works. Don't miss it! ... Read More >