Obscuring the Algorithm

The Google algorithm is evolving. Gone are the days when you can read a single patent, or a document like the PageRank thesis writen by Google's Larry Page and Sergey Brin to figure out how it all works. That PageRank paper was at the time a revolutionary algorithm, and it … [Read more...]

The Stone Temple Cup Challenge

Last year at SES San Jose we held the first annual foosball smackdown event. The best and the brightest of Yahoo! and Google have again decided to step up to the challenge. Last year Yahoo! won and Google is itching for revenge. At stake is the coveted Stone Temple Cup, and … [Read more...]

Why PageRank Sculpting Died

I was a bit suprised with the recent change in the NoFollow policy at Google. For a couple of years it seemed so clear. Google was allowing you to provide them information on what pages on your site you considered most important. I wrote about this recently for Search Engine … [Read more...]