One of the wonderful things about the web is that most of the world's information is accessible online. Better still, a large portion of the world has access to all of that information. Search engines play a huge role in making it easy to sift through that information and find the stuff you are looking for. Problems arise, however, when people who are less scrupulous decide to publish content and decide that the best way to do that is to steal it. Unfortunately, the web makes stealing of your ... Read More >
One of the big challenges with having a blog while running multiple businesses is coming up with article topics. So today, I am going to formally open this blog up to requested topics. No matter how basic or complicated the question might be, as long as it is about online marketing, I will consider taking it on and writing about it. Want to know about meta tags? I will write about it. Want to know my thoughts on the future of search, or the impact of a big announcement? I will write about that ... Read More >
I received a request on Twitter (I am @stonetemple) from @nsandlin for an article on how to balance on page content between enticing content for users and keyword rich content for search engines. It's a great question, and I am going to run with that, but expand it a bit to include my philosophy on how search engines evaluate on-page tags. My short answer on how to set this balance is to default to users first, but as you might expect, there are some subtleties to this! How search engines look at a ... Read More >
Today I am releasing an interview that I did with ex-Googler Adam Lewis. Adam worked in a variety of roles within Google, including as an optimization specialist on the AdWords team. Suffice it to say, he knows his stuff! The interview covered a wide range of opportunities for advertisers, including: The "see search terms" feature in AdWords. Negative Matching AdWords filters Conversion Optimizer Mobile ads Local Business ads Doubleclick Ad Planner Google Insights for search Google's recently ... Read More >
Pubcon is coming soon - November 8 through 11 in Vegas. Always a good event, with great speakers and keynotes. You can get a 20% discount by using the following coupon code: rc-3479915. Just go and register at the Pubcon website. Hope to see you there!
Back in June Wordtracker announced their new tool: Link Builder. Not long after that I interviewed Ken McGaffin to learn more about the tool, and their partnership with Majestic SEO. You can see a full transcript of the interview with Ken McGaffin here. There are a few things that I find particularly interesting with Link Builder and Wordtracker's approach: Wordtracker has a large community of existing customers. They should be able to mine many sign-ups out of that customer base. Link Builder ... Read More >