Dealing with Stolen Content

One of the wonderful things about the web is that most of the world's information is accessible online. Better still, a large portion of the world has access to all of that information. Search engines play a huge role in making it easy to sift through that information and find the stuff you are looking for. Problems arise, however, when people who are less scrupulous decide to publish content and decide that the best way to do that is to steal it. Unfortunately, the web makes stealing of your ... Read More >

Open for Questions!

One of the big challenges with having a blog while running multiple businesses is coming up with article topics. So today, I am going to formally open this blog up to requested topics. No matter how basic or complicated the question might be, as long as it is about online marketing, I will consider taking it on and writing about it. Want to know about meta tags? I will write about it. Want to know my thoughts on the future of search, or the impact of a big announcement? I will write about that ... Read More >

Heading Tags, Keywords & Enticing Content

Should you write for readers or for search engines? Find out at

I received a request on Twitter (I am @stonetemple) from @nsandlin for an article on how to balance on page content between enticing content for users and keyword rich content for search engines. It's a great question, and I am going to run with that, but expand it a bit to include my philosophy on how search engines evaluate on-page tags. My short answer on how to set this balance is to default to users first, but as you might expect, there are some subtleties to this! How search engines look at a ... Read More >

Interview with ex-Googler Adam Lewis

Today I am releasing an interview that I did with ex-Googler Adam Lewis. Adam worked in a variety of roles within Google, including as an optimization specialist on the AdWords team. Suffice it to say, he knows his stuff! The interview covered a wide range of opportunities for advertisers, including: The "see search terms" feature in AdWords. Negative Matching AdWords filters Conversion Optimizer Mobile ads Local Business ads Doubleclick Ad Planner Google Insights for search Google's recently ... Read More >

Pubcon coming up!

Pubcon is coming soon - November 8 through 11 in Vegas. Always a good event, with great speakers and keynotes. You can get a 20% discount by using the following coupon code: rc-3479915. Just go and register at the Pubcon website. Hope to see you there!

Back in June Wordtracker announced their new tool: Link Builder. Not long after that I interviewed Ken McGaffin to learn more about the tool, and their partnership with Majestic SEO. You can see a full transcript of the interview with Ken McGaffin here. There are a few things that I find particularly interesting with Link Builder and Wordtracker's approach: Wordtracker has a large community of existing customers. They should be able to mine many sign-ups out of that customer base. Link Builder ... Read More >

eightfold logic’s poll of top SEO writers

Richard Zwicky of eightfold logic just released a poll to deterrmine the top writers in the SEO space. We are, of course, excited to be on the list! Take a moment and go vote for your favorite SEO writers (even if it isn't me!). Thanks! ... Read More >

Eric Interviews Microsoft’s Mikko Ollila

When I had the chance to interview Mikko Ollila, senior product manager for Local Search at Bing, I was excited. Bing has done some nice things with their local search experience, and I wanted to learn a bit more about it. Our discussion quickly shifted into a review of how Silverlight enables immersive experiences. The affect is really cool and worth a closer look, if you have not already looked at it. Consider the process you go through when you get directions to some place you have not been to ... Read More >

New Social Media Powerhouse: Blueglass Interactive

I know I am day late with this post, but this is not really a news blog :). For those interested in social media marketing services, a new killer agency in the space has formed yesterday, Blueglass Interactive had formed. The company has many industry stalwarts, including: Chris Winfield, Dave Snyder, Brent Csutoras, Loren Baker, and Jordan Kasteler. That's a powerhouse team. The result is that they have the depth of expertise to handle a wide range of projects while providing highly expert service to ... Read More >

Shashi Seth Discusses the Future of Search

Today I have the privilege of posting an interview with Shashi Seth, the Senior VP of Search Products for Yahoo! It was a fun interview for me, because the very first interview I ever did was with Shashi back on October 24, 2006. He was at Google at the time, and they had just launched their Custom Search Engines product line. The key point that emerges from the interview is that Yahoo! views itself as continuing to invest heavily in search. They view the 10 blue links part of search as a commodity, ... Read More >