Interview with Google’s Frederick Vallaeys

A couple of weeks back I interviewed Frederick Vallaeys, who is a Senior Product Specialist for Google AdWords. We covered a wide range of topics, with a review of some recent product announcements, and also some tips and tricks. In this post, I will summarize the main points of the interview, but do read the full interview if you want the details. Universal Search for AdWords: The AdWords team is actively looking at the types of things that have worked in the organic search results. Clearly the ... Read More >

11 Notes from my Interview with Pankaj Mathur

Just over a year ago I did an interview with Pankaj Mathur, the VP of Sales for InfoGroup. I enjoyed the initial interview tremendously, so I really looked forward to the opportunity to do it again. As with the first interview, our conversation focused almost entirely on the local search data problem. What makes it hard, and some of the solutions that InfoGroup has in place to deal with it. If you are interested in understanding the complexities of extracting and presenting accurate local data, then ... Read More >