Eric Interviews Microsoft’s Mikko Ollila

When I had the chance to interview Mikko Ollila, senior product manager for Local Search at Bing, I was excited. Bing has done some nice things with their local search experience, and I wanted to learn a bit more about it. Our discussion quickly shifted into a review of how Silverlight enables immersive experiences. The affect is really cool and worth a closer look, if you have not already looked at it. Consider the process you go through when you get directions to some place you have not been to ... Read More >

New Social Media Powerhouse: Blueglass Interactive

I know I am day late with this post, but this is not really a news blog :). For those interested in social media marketing services, a new killer agency in the space has formed yesterday, Blueglass Interactive had formed. The company has many industry stalwarts, including: Chris Winfield, Dave Snyder, Brent Csutoras, Loren Baker, and Jordan Kasteler. That's a powerhouse team. The result is that they have the depth of expertise to handle a wide range of projects while providing highly expert service to ... Read More >

Shashi Seth Discusses the Future of Search

Today I have the privilege of posting an interview with Shashi Seth, the Senior VP of Search Products for Yahoo! It was a fun interview for me, because the very first interview I ever did was with Shashi back on October 24, 2006. He was at Google at the time, and they had just launched their Custom Search Engines product line. The key point that emerges from the interview is that Yahoo! views itself as continuing to invest heavily in search. They view the 10 blue links part of search as a commodity, ... Read More >

Briefing by Majestic SEO

My latest briefing of companies in the link building tools business was with Dixon Jones of Majestic SEO. In the near future I will publish a briefing about Wordtracker Link Builder. One of the things that distinguishes Majestic SEO is that they have a huge data set - more than 1 Trillion links are cataloged by them. They have also built in to the tool ways to process that huge mound of data so you can more easily extract meaning from it. Check it out! ... Read More >

New Data on the Value of SEO

Presumably anone who reads this blog really does not need to be convinced of the value of SEO, but chances are that all of you have run into situations where you are trying to explain to someone else of the value of SEO. This is often a very challenging activity. New data from a survey by The Info Tech Group provides some great additional tools for when you need to make this argument. For example, a survey of 94 IT companies showed that companies that put high to very high levels of effort into SEO ... Read More >

The Value of Linkscape Defined

This briefing by the SEOmoz Linkscape team is the first in a series of such briefings. In the near future you will see similar briefings of Majestic SEO and Wordtracker. In the SEOmoz briefing we get a pretty good look at some of the things that make this tool so valuable. Number one for me is the mozRank and mozTrust metrics. With these we get new data that we never had before on how links compare in value to one another. mozTrust is the first trust related metric we have ever had as link builders. ... Read More >

Briefing by Localeze

Recently I received a briefing from Jeff Beard and David Dague of Localeze. In this briefing I learned about how Localeze is focusing on Business Listings Identity Management. The basic idea is to enable businesses to have much more control over how data about how their business is listed online. It's an interesting concept, and I can see a strong possibility that there is going to be increasing demand for this ability. Check out the full briefing for details. ... Read More >