Interview with ex-Googler Adam Lewis

Today I am releasing an interview that I did with ex-Googler Adam Lewis. Adam worked in a variety of roles within Google, including as an optimization specialist on the AdWords team. Suffice it to say, he knows his stuff! The interview covered a wide range of opportunities for advertisers, including: The "see search terms" feature in AdWords. Negative Matching AdWords filters Conversion Optimizer Mobile ads Local Business ads Doubleclick Ad Planner Google Insights for search Google's recently ... Read More >