Dealing with Stolen Content

One of the wonderful things about the web is that most of the world's information is accessible online. Better still, a large portion of the world has access to all of that information. Search engines play a huge role in making it easy to sift through that information and find the stuff you are looking for. Problems arise, however, when people who are less scrupulous decide to publish content and decide that the best way to do that is to steal it. Unfortunately, the web makes stealing of your ... Read More >

Open for Questions!

One of the big challenges with having a blog while running multiple businesses is coming up with article topics. So today, I am going to formally open this blog up to requested topics. No matter how basic or complicated the question might be, as long as it is about online marketing, I will consider taking it on and writing about it. Want to know about meta tags? I will write about it. Want to know my thoughts on the future of search, or the impact of a big announcement? I will write about that ... Read More >

Heading Tags, Keywords & Enticing Content

I received a request on Twitter (I am @stonetemple) from @nsandlin for an article on how to balance on page content between enticing content for users and keyword rich content for search engines. It's a great question, and I am going to run with that, but expand it a bit to include my philosophy on how search engines evaluate on page tags. My short answer on how to set this balance is to default to users first, but as you might expect, there are some subtleties to this! How search engines look at a ... Read More >