Briefing by Majestic SEO

My latest briefing of companies in the link building tools business was with Dixon Jones of Majestic SEO. In the near future I will publish a briefing about Wordtracker Link Builder. One of the things that distinguishes Majestic SEO is that they have a huge data set - more than 1 Trillion links are cataloged by them. They have also built in to the tool ways to process that huge mound of data so you can more easily extract meaning from it. Check it out! ... Read More >

New Data on the Value of SEO

Presumably anone who reads this blog really does not need to be convinced of the value of SEO, but chances are that all of you have run into situations where you are trying to explain to someone else of the value of SEO. This is often a very challenging activity. New data from a survey by The Info Tech Group provides some great additional tools for when you need to make this argument. For example, a survey of 94 IT companies showed that companies that put high to very high levels of effort into SEO ... Read More >

The Value of Linkscape Defined

This briefing by the SEOmoz Linkscape team is the first in a series of such briefings. In the near future you will see similar briefings of Majestic SEO and Wordtracker. In the SEOmoz briefing we get a pretty good look at some of the things that make this tool so valuable. Number one for me is the mozRank and mozTrust metrics. With these we get new data that we never had before on how links compare in value to one another. mozTrust is the first trust related metric we have ever had as link builders. ... Read More >

Briefing by Localeze

Recently I received a briefing from Jeff Beard and David Dague of Localeze. In this briefing I learned about how Localeze is focusing on Business Listings Identity Management. The basic idea is to enable businesses to have much more control over how data about how their business is listed online. It's an interesting concept, and I can see a strong possibility that there is going to be increasing demand for this ability. Check out the full briefing for details. ... Read More >

Google’s Carter Maslan on Local Search

Today I am publishing the transcript of my recent interview with Carter Maslan. This post summarizes some of the main points of the discussion. We spoke quite a bit about the new service area business tool from Google. Some of the major points made by Carter about this were: Many businesses don't want to have their address listed in local search results. For example, a plumber who works out of his home, but always goes to the customer to provide his services. Carter also noted that service area ... Read More >

Interview with Google’s Frederick Vallaeys

A couple of weeks back I interviewed Frederick Vallaeys, who is a Senior Product Specialist for Google AdWords. We covered a wide range of topics, with a review of some recent product announcements, and also some tips and tricks. In this post, I will summarize the main points of the interview, but do read the full interview if you want the details. Universal Search for AdWords: The AdWords team is actively looking at the types of things that have worked in the organic search results. Clearly the ... Read More >

11 Notes from my Interview with Pankaj Mathur

Just over a year ago I did an interview with Pankaj Mathur, the VP of Sales for InfoGroup. I enjoyed the initial interview tremendously, so I really looked forward to the opportunity to do it again. As with the first interview, our conversation focused almost entirely on the local search data problem. What makes it hard, and some of the solutions that InfoGroup has in place to deal with it. If you are interested in understanding the complexities of extracting and presenting accurate local data, then ... Read More >

29 Tidbits from my Interview of Matt Cutts

It is always a pleasure when I get a chance to sit down with Matt Cutts. Google's Webspam chief is always willing to share what he can for the benefit of webmasters and publishers. In this interview we focused on discussing crawling and indexation in detail. Starting with this interview, I have also decided to provide the interview series with a bit of a new look. I am going to continue to publish the full transcript of interviews in the STC Articles Feed and on the articles page on our site, but I am ... Read More >

Chris Baggott Interview: Comment Here

Chris Baggott co-founded ExactTarget, the world's leading Data-driven Email Service Provider, and Compendium Blogware, a company focused on helping corporations use blogs more effectively to obtain new customers from search engines. One of the things that stood out for me in this interview with Chris is his focus on the fact that people buy from people. With so many new methods becoming available for marketing to broad audiences, Chris has instead focused on methods for personalized marketing, and is ... Read More >

Adam Audette Interview: Comment Here

I have been taking the opportunity to speak with various industry people who have deep experience in enterprise SEO. The next in that series is Adam Audette of AudetteMedia. Adam is well known for his work with Internet megabrand Zappos, but has also worked with other large well known brands such as Michelin and the University of Phoenix. One of the key points that emerges from the interview is that large enterprise organizations are vastly different in their approaches (and acceptance) of SEO. As a ... Read More >