How Bing Is Rethinking The Way We Search: Part 1 w/ Stefan Weitz

what s the best antivirus softwareKey Points from Interview with Stefan Weitz In this interview Stefan outlines the key areas where Bing sees itself diverging from Google. The discussion provides a clear and direct look at the way Bing plans to build its market share over time. There are three major components to Bing's strategy: Become a personal assistant for the searcher, one that knows enough … [Read more...]

Cool New Quality Score Metrics from AdCenter

Creating a Historic Quality Score Report

adobe creative suite 6Briefing with Ping Jen Ping Jen and I connected for a call last week and reviewed some of the current developments with Microsoft adCenter. Today's post will review the main items we talked about and what they mean for adCenter advertisers. New Quality Score Data Provided 1. Historic Quality Score History: adCenter now allows you to monitor the Quality Score of a keyword over … [Read more...]

How Google Does Personalization with Jack Menzel

personalization-dominion

Key Points One of the hot areas in search is personalization. Google recognizes that personalization is a way to offer people better search results. How this works has a big impact on SEO, and I had the opportunity arise to speak with Jack Menzel and jumped at it. Here are some of the key points from the discussion: People confuse context with personalization, and these are different things. Context … [Read more...]

Search Algorithms with Google Director of Research Peter Norvig

Peter Norvig on Google Artificial Intelligence

Google Artificial Intelligence in Search As you will see in the transcript below, this discussion focused on the use of artificial intelligence algorithms in search. Peter outlines for us the approach used by Google on a number of interesting search problems, and how they view search problems in general. This is fascinating reading for those of you who want to get a deeper understanding of how search is … [Read more...]

Starting Up with Google Product Search, with Google's Mayuresh Saoji

Google's Mayuresh Saoji Photo

Key Points Google product search offers a rich array of opportunities for publishers to place their products in front of shoppers (there is a bulleted list of the opportunities right at the start of the interview). Mayuresh does a great job of spelling out the way to get started with Google Commerce in this interview. If you sell physical products this interview can act as a guide on how to get started and … [Read more...]

Real Time Quality Score Defined, with Google's Frederick Vallaeys

Apple Search Result

Key Points Hoo boy! I went through this interview to try and extract the most important points made, and I will do the best I can here. However, if you are a serious AdWords professional, I'd suggest you read the entire interview from end to end. The main thing you will get from this interview is that the Quality Score you see in your Google AdWords account differs significantly from the Real Time … [Read more...]