How Bing Is Rethinking The Way We Search: Part 1 w/ Stefan Weitz

what s the best antivirus software Key Points from Interview with Stefan Weitz In this interview Stefan outlines the key areas where Bing sees itself diverging from Google. The discussion provides a clear and direct look at the way Bing plans to build its market share over time. There are three major components to Bing's … [Read more...]

News Revenue Optimization Podcast with Dennis Mortensen

Dennis Mortensen November 11, 2011>Your browser does not support inline frames or is currently configured not to display inline frames. Full Podcast Transcript … [Read more...]

Cool New Quality Score Metrics from AdCenter

Creating a Historic Quality Score Report

adobe creative suite 6Briefing with Ping Jen Ping Jen and I connected for a call last week and reviewed some of the current developments with Microsoft adCenter. Today's post will review the main items we talked about and what they mean for adCenter advertisers. New Quality Score Data Provided 1. Historic Quality Score … [Read more...]

How Google Does Personalization with Jack Menzel

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Key Points One of the hot areas in search is personalization. Google recognizes that personalization is a way to offer people better search results. How this works has a big impact on SEO, and I had the opportunity arise to speak with Jack Menzel and jumped at it. Here are some of the key points from the discussion: People … [Read more...]

Search Algorithms with Google Director of Research Peter Norvig

Peter Norvig on Google Artificial Intelligence

Google Artificial Intelligence in Search As you will see in the transcript below, this discussion focused on the use of artificial intelligence algorithms in search. Peter outlines for us the approach used by Google on a number of interesting search problems, and how they view search problems in general. This is fascinating reading … [Read more...]

Starting Up with Google Product Search, with Google's Mayuresh Saoji

Google's Mayuresh Saoji Photo

Key Points Google product search offers a rich array of opportunities for publishers to place their products in front of shoppers (there is a bulleted list of the opportunities right at the start of the interview). Mayuresh does a great job of spelling out the way to get started with Google Commerce in this interview. If you sell … [Read more...]

Real Time Quality Score Defined, with Google's Frederick Vallaeys

Apple Search Result

Key Points Hoo boy! I went through this interview to try and extract the most important points made, and I will do the best I can here. However, if you are a serious AdWords professional, I'd suggest you read the entire interview from end to end. The main thing you will get from this interview is that the Quality Score you see … [Read more...]