How Bing Is Rethinking The Way We Search: Part 1 w/ Stefan Weitz

what s the best antivirus softwareKey Points from Interview with Stefan Weitz In this interview Stefan outlines the key areas where Bing sees itself diverging from Google. The discussion provides a clear and direct look at the way Bing plans to build its market share over time. There are three major components to Bing's strategy: Become a personal assistant for the searcher, one that knows enough about you to highly customize the search experience (see the discussion about Mission Impossible ... Read More >

News Revenue Optimization Podcast with Dennis Mortensen

Dennis Mortensen November 11, 2011>Your browser does not support inline frames or is currently configured not to display inline frames. Full Podcast Transcript ... Read More >

Cool New Quality Score Metrics from AdCenter

Creating a Historic Quality Score Report

adobe creative suite 6Briefing with Ping Jen Ping Jen and I connected for a call last week and reviewed some of the current developments with Microsoft adCenter. Today's post will review the main items we talked about and what they mean for adCenter advertisers. New Quality Score Data Provided 1. Historic Quality Score History: adCenter now allows you to monitor the Quality Score of a keyword over time. One reason this is important is that the most common question that the adCenter team gets is: ... Read More >

How Google Does Personalization with Jack Menzel

personalization-dominion

Key Points One of the hot areas in search is personalization. Google recognizes that personalization is a way to offer people better search results. How this works has a big impact on SEO, and I had the opportunity arise to speak with Jack Menzel and jumped at it. Here are some of the key points from the discussion: People confuse context with personalization, and these are different things. Context includes factors such as language, location, and time of year. (Jack:) "A lot of people assume ... Read More >

Search Algorithms with Google Director of Research Peter Norvig

Peter Norvig on Google Artificial Intelligence

Google Artificial Intelligence in Search As you will see in the transcript below, this discussion focused on the use of artificial intelligence algorithms in search. Peter outlines for us the approach used by Google on a number of interesting search problems, and how they view search problems in general. This is fascinating reading for those of you who want to get a deeper understanding of how search is evolving and the technological approaches that are driving it. The types of things that are detailed ... Read More >

Starting Up with Google Product Search, with Google's Mayuresh Saoji

Google's Mayuresh Saoji Photo

Key Points Google product search offers a rich array of opportunities for publishers to place their products in front of shoppers (there is a bulleted list of the opportunities right at the start of the interview). Mayuresh does a great job of spelling out the way to get started with Google Commerce in this interview. If you sell physical products this interview can act as a guide on how to get started and how to prioritize your efforts from an optimization perspective. Here are the key points: You ... Read More >

Real Time Quality Score Defined, with Google's Frederick Vallaeys

Apple Search Result

Key Points Hoo boy! I went through this interview to try and extract the most important points made, and I will do the best I can here. However, if you are a serious AdWords professional, I'd suggest you read the entire interview from end to end. The main thing you will get from this interview is that the Quality Score you see in your Google AdWords account differs significantly from the Real Time Quality Score that Google uses to determine how your ad ranks. There is definitely a strong ... Read More >

adCenter Quality Score Defined, with Bing's Ping Jen

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Key Interview Points Let me start you with the big ones up front. This interview had two startling parts to it. These were: The huge weight placed by Bing on user interaction with the search results as a ranking factor. This was amazing stuff. Basically, Bing is willing to test any page by indexing it. In fact you can pretty much directly inject any URL you want into their search results using the Submit URL feature of Bing Webmaster Tools. Then they will test it, and if the click interaction data is ... Read More >

Danny Sullivan on Google+, Facebook, Twitter, Social and Search

Published: August 8, 2011 Key Interview Points In this interview with Danny, we delve deeply into Google+, Facebook, Twitter, Social signals in search, and the value of a holistic approach to Internet marketing. There was just too much in this one for me to summarize everything in the key interview points below, so consider these a bit of a teaser for the good stuff you will find within this discussion. As always, many of the key points listed here are summaries of the conversation rather than ... Read More >