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Rand Fishkin and Eric Discuss Panda

5/23/2011 by Leave a Comment

This week’s interview is with Rand Fishkin of SEOmoz, who is also co-author with me for The Art of SEO book which we wrote together with Stephan Spencer and Jessie Stricchiola.

In the interview we discuss Google’s Panda release in depth. This includes:

  1. Machine Learning Algorithms
  2. Google’s use of Social Data
  3. User Interaction With Your Site
  4. Advertising and Panda
  5. What Makes a Good Page?
  6. Does User Generated Content Help a Page Rank Better?
  7. What’s Not in Panda
  8. If you have been hit by Panda, What do you do?

As always, I go for in depth interviews. If you are looking for a 5 minute read with 4 quick tips this interview may not be for you. It is meant for those who want to go deep into the topic matter and understand the mechanics of Panda and what it means for their business now and in the long term.

Filed Under: Search Engine Algorithms, SEO

Bing’s Stefan Weitz: A Web of Verbs, Not Nouns!

5/16/2011 by Leave a Comment

I recently asked Stefan Weitz to sit down with me for an interview and he came back to me with this interesting idea – a discussion on the shift from a web of nouns to a web of verbs. I knew I was in for an interesting ride even before the interview started! The interview itself was no dissapointment. We dig deep into a wide range of topics and Stefan lays out some interesting ideas on how search is going to evolve.

For example, picture a search environment where the search box becomes the gateway to all the web apps out there. Stefan offers up the idea that we will be able to go to a search engine and search on “book a romantic dinner Austin”, and we will get back:

  1. A list of romantic dinner options
  2. Emphasis placed on restaurants our friends have Liked
  3. The ability to book a reservation via an app right then and there

This is just one example of the many things we discuss! You can read the full Stefan Weitz interview transcript here.

Filed Under: SEO

Interview Series Reborn – Seriously!

5/9/2011 by 1 Comment

OK, I know I have said this several times now, but …

The Eric Enge interview series is hereby reborn. With the continuing growth of Stone Temple Consulting, we now have the staff in place to give this the atention it deserves. This means two things:

  1. A solid active stream of interviews
  2. More attention to the editing/cleanup/annotation of the content

I am really excited to get this going. It gives me a chance to get to know the best and brightest in our industry, and I get to satisfy my boundless curiosity for how things work and what makes people tick.

Here is a partial list of interviews already in the pipeline:

  1. Stefan Weitz, Bing
  2. Linda Bustos, Elastic Path
  3. Rand Fishkin, SEOmoz
  4. Bill Slawski, SEO by the Sea
  5. Vanessa Fox, NineByBlue, and Search Engine Land
  6. Mona Elesseily, Page Zero Media
  7. Jim Sterne, Targeting.com, Emetrics
  8. Stephan Spencer, Co-Author, The Art of SEO
  9. Bruce Clay, BruceClay.com

The interviews with Stefan and Linda will be published in the near future, and the others will follow in a stream. I am truly excited!

Eric celebrates!

Yes, that is me celebrating, though it might look like I am about to launch an attack on something.

And yes, that is my family in the background!

Stefan Weitz, coming up!

Filed Under: SEO