Google Ad Extensions with Mona Elesseily

Key Interview Points As you can see from her bio, Mona has a great deal of expertise in pay per click marketing. We decided to chat about the various types of Ad Extensions for Google AdWords. What makes these interesting is that they can drive a significant increase in click … [Read more...]

A Holistic Look at Panda with Vanessa Fox

Key Interview Points I really enjoy speaking with Vanessa about search because of her perspective about how to do things. As readers of mine know, I am a fan of the trite old way of doing it - producing a great web site, making it search friendly, and then promoting it well. … [Read more...]

Jim Sterne on Social Media Metrics

adobe photoshop software download Key Points Jim provides great perspective on how we should think about Social Media Analytics. The major takeaways from this discussion are: Social behavior is intrinsic to the web. Today it might be Facebook and Twitter, and tomorrow it … [Read more...]