Published: August 8, 2011
Key Interview Points
In this interview with Danny, we delve deeply into Google+, Facebook, Twitter, Social signals in search, and the value of a holistic approach to Internet marketing. There was just too much in this one for me to summarize everything in the key interview points below, so consider these a bit of a teaser for the good stuff you will find within this discussion. As always, many of the key points listed here are summaries of the conversation rather than quotes.
- Google+ offers really good support for threaded discussions.
- (Danny) “It’s disappointing that there is no way to allow the Hangout to be open for public viewing and no ability to record, maybe these things will come.”
- Google Buzz was crippled by automatically incorporating Gmail contacts. Google+ did not make this mistake.
- (Danny) “It’s easy to get lost in Google+, Twitter is more efficient with your time.”
- (Danny) “One of the exhausting things on Google+ is it’s easy to get lost reading through comments to see what people are saying and how they are reacting.”
- (Danny) “… even though the links themselves might be no-follow, they may still calculate they were a shared link and that might be giving you a signal.”
- (Danny) “Absolutely, I think it (Google+) has a chance of being significant in terms of Bing significant or in terms of being much closer to a rival. It’s similar to what’s going on with Bing and Google.”
- When you see a picture of a person to the right of a SERP, it is a result of the rel=author tag.
- (Danny) “I am finding (Google+) Circles to be exhausting. I created all these circles, and there is the decision: what Circle do I put them in?”
- (Danny) “When I look at the numbers, I find Bing seems to be gaining from Yahoo more than anything else.”
- (Danny) “Potentially, Google+ is a threat to Twitter, but there is a lot to be said for Twitter’s simplicity.”
- (Danny) “Many people say there is an exact formula to what you should do on Twitter but there is no one right formula.”
- (Danny) “The brands get excited about the customer service role (for Twitter), but I think they ought to be handling customer service through their regular channels so people don’t feel they have to yell out on Twitter.”
- (Danny) “Search has his cousin called discovery … (and) social is very strong at providing that.”
Overall impressions of Google+
Eric Enge: Other than the horrible name Google+, which you are on record stating your thoughts about, what do you think?
Most impressive is the amount of commenting a post can generate in Google+.
Danny Sullivan: I’ve been impressed with a lot of it. Most impressive is the amount of commenting a post can generate. It’s somewhat phenomenal that you can put something out and suddenly five, ten, twenty people jump in on it.
Compared to Twitter, you make a remark and you may get two or three tweets. Sometimes it might catch fire but it’s not consolidated in one place. Google+ generates a lot of activity and I wonder what will happen if more people get involved.