Real Time Quality Score Defined, with Google's Frederick Vallaeys

Apple Search Result

Key Points Hoo boy! I went through this interview to try and extract the most important points made, and I will do the best I can here. However, if you are a serious AdWords professional, I'd suggest you read the entire interview from end to end. The main thing you will get from this interview is that the Quality Score you see in your Google AdWords account differs significantly from the Real Time Quality Score that Google uses to determine how your ad ranks. There is definitely a strong ... Read More >

adCenter Quality Score Defined, with Bing's Ping Jen

ad-center-ui

Key Interview Points Let me start you with the big ones up front. This interview had two startling parts to it. These were: The huge weight placed by Bing on user interaction with the search results as a ranking factor. This was amazing stuff. Basically, Bing is willing to test any page by indexing it. In fact you can pretty much directly inject any URL you want into their search results using the Submit URL feature of Bing Webmaster Tools. Then they will test it, and if the click interaction data is ... Read More >