Cool New Quality Score Metrics from AdCenter

Creating a Historic Quality Score Report

adobe creative suite 6Briefing with Ping Jen Ping Jen and I connected for a call last week and reviewed some of the current developments with Microsoft adCenter. Today's post will review the main items we talked about and what they mean for adCenter advertisers. New Quality Score Data Provided 1. Historic Quality Score History: adCenter now allows you to monitor the Quality Score of a keyword over time. One reason this is important is that the most common question that the adCenter team gets is: ... Read More >

How Google Does Personalization with Jack Menzel

personalization-dominion

Key Points One of the hot areas in search is personalization. Google recognizes that personalization is a way to offer people better search results. How this works has a big impact on SEO, and I had the opportunity arise to speak with Jack Menzel and jumped at it. Here are some of the key points from the discussion: People confuse context with personalization, and these are different things. Context includes factors such as language, location, and time of year. (Jack:) "A lot of people assume ... Read More >