Social and Search Integration with Bruce Clay

Published: August 1, 2011 Social's impact on SEO Eric Enge: Let's start with a broad question. What are your thoughts on how SEO and social will play together? Bruce Clay: Social has a broad interpretation based on who you are. To consumers and individuals social is Facebook, and to businesses social is LinkedIn. Overlaying that is the Twitter phenomenon. When you start thinking about how they interact with SEO, those and other features have totally transformed the concept ... Read More >

New Clarity on Reconsideration Requests from Tiffany Oberoi

Key Interview Points I am going to keep the key points summary short in today's interview. Tiffany's responses bring new clarity to the reconsideration request process. Here is what Matt Cutts Tweeted about the interview: Read on and enjoy! Interview Transcript Eric Enge: Thanks for taking the time to address our questions! Tiffany Oberoi: Sure! I know that reconsideration requests can be stressful. We want to do our best to clear up any misconceptions about the ... Read More >

Google Ad Extensions with Mona Elesseily

Key Interview Points As you can see from her bio, Mona has a great deal of expertise in pay per click marketing. We decided to chat about the various types of Ad Extensions for Google AdWords. What makes these interesting is that they can drive a significant increase in click through rates for you ads. Here are some of the important points that we discussed: (Mona) "All the extension products increase click through rate. Of course, keep in mind that driving ROI is a completely different ... Read More >

A Holistic Look at Panda with Vanessa Fox

Key Interview Points I really enjoy speaking with Vanessa about search because of her perspective about how to do things. As readers of mine know, I am a fan of the trite old way of doing it - producing a great web site, making it search friendly, and then promoting it well. Vanessa is truly an industry leader in promoting this type of thinking. This is a great interview for you to read if you want to get a strong feeling for the philosophy that drove the Panda algorithm, and the implications of that ... Read More >

Jim Sterne on Social Media Metrics

adobe photoshop software download Key Points Jim provides great perspective on how we should think about Social Media Analytics. The major takeaways from this discussion are: Social behavior is intrinsic to the web. Today it might be Facebook and Twitter, and tomorrow it might be something else. What matters is that the power to communicate exists. Reach, frequency and recall are basic metrics as always, but we also need to look at new metrics such as sentiment and viral behavior (such as shares and ... Read More >

The Mechanics of Panda

The Panda algorithm hit the SEO world in a big way back on February 23rd /24th. Here is the general update history of Panda: internet security software reviews Panda 1.0: February 23/24, 2011 - The initial launch. Panda 2.0: April 11, 2011 - added Chrome Blocklist Extension data to impact eHow, plus global English coverage. Panda 2.1: May 10, 2011 - general algorithm tweaks. Panda 2.2: June 16, 2011 - improved scraper site detection, probably to reduce the incidence of scraper sites outranking ... Read More >

Stephan Spencer on E-Commerce and SEO

Stephan is co-author of "The Art of SEO" published by O’Reilly. He founded the SEO firm Netconcepts, acquired by Covario in 2010. He is the inventor of the SEO technology platform GravityStream. Stephan is a contributor to Practical Ecommerce, MarketingProfs, Multichannel Merchant, and SearchEngineLand, and a sought-after speaker for the DMA, AMA, Shop.org, Internet Retailer, SMX, SES, O'Reilly/TechWeb, PubCon, IQPC and IIR, among others. Stephan blogs at StephanSpencer.com, NaturalSearchBlog.com, ... Read More >

Search Engine Patents and Panda

Bill Slawski is the president and founder of SEO by the Sea, and has been engaging in professional SEO and internet marketing consulting since 1996. With a Bachelor of Arts Degree in English from the University of Delaware, and a Juris Doctor Degree from Widener University School of Law, Bill worked for the highest level trial Court in Delaware for 14 years as a court manager and administrator, and as a technologist/management analyst. While working for the Court, Bill also began to build and promote web ... Read More >

Linda Bustos on E-Commerce and SEO

Linda is the Director of Ecommerce Research at Elastic Path, author of the Get Elastic Ecommerce Blog, and conversion consultant to some of the Net's largest companies. Find her on Twitter @Roxyyo and @Getelastic, or on Etsy. Interview Transcript Eric Enge: Welcome Linda, can you provide some background on yourself to start? Linda Bustos: Sure. I work for Elastic Path and am Director of Ecommerce Research. My primary role is focused on the company's blog, Get Elastic. I also provide ecommerce consulting ... Read More >

Rand Fishkin and Eric Discuss Panda

This week's interview is with Rand Fishkin of SEOmoz, who is also co-author with me for The Art of SEO book which we wrote together with Stephan Spencer and Jessie Stricchiola. In the interview we discuss Google's Panda release in depth. This includes: Machine Learning Algorithms Google's use of Social Data User Interaction With Your Site Advertising and Panda What Makes a Good Page? Does User Generated Content Help a Page Rank Better? What's Not in Panda If you have been hit by ... Read More >