Make Money By Being Boring on YouTube

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http://www.youtube.com/watch?v=x-ZiRgtpOyY Eric Enge: Hi. I'm Eric Enge, CEO and founder of Stone Temple Consulting. I'm here today with Greg Jarboe, co-founder and president of SEO-PR and author of the book, "YouTube and Video Marketing: An Hour a Day," and we're going to have some fun talking about some things that people don't really necessarily know about success in video marketing, and YouTube in … [Read more...]

Toolbar PageRank Gone?

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UPDATE: I communicated with Matt Cutts about this post, and here is a portion of what he said in response: "PageRank option for IE toolbar is available under Toolbar Options (click on wrench icon on right) -> Privacy -> Enhanced features. You can Turn ON/OFF PageRank by checking/unchecking "Use PageRank to see Google's view of the importance of a page" option." So this means that the current … [Read more...]

Negative Political Videos and YouTube: Video with Greg Jarboe

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http://www.youtube.com/watch?v=ddlba8DB7t4 Eric Enge: Hi, I'm Eric Enge, CEO and founder of Stone Temple Consulting. I'm here today with Greg Jarboe, co-founder and president of SEO-PR, and also author of "YouTube and Video Marketing an Hour a Day." Greg Jarboe: Good to be here, Eric. Eric Enge: Glad to have you, as always. So we're going to get down and dirty now, right? Greg Jarboe: Oh, … [Read more...]

Getting Started in Content Marketing with Brian Clark

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Key Points People are looking for information first, more than they're looking for traditional sales messages. The sales experience has to begin with information, which is content. Content is not a fad. It is a way to attract attention and build a loyal following that turns into actual revenue, profit, growth, and a customer base. To really make a difference with your content, you must focus on … [Read more...]

A Mathematical Model for Assessing Page Quality

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Guest Post by Ashutosh Garg In this article, by page quality we refer to quality of a page with respect to a search query and a user who issued the query. Page quality is a broad concept and depending upon the actual context in which one plans to use quality score, the actual algorithm will vary. Instead of going into a specific algorithm, this article will present a framework in which to think about … [Read more...]

Stefan Weitz on Quora Integration and Social Data Sets

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http://www.youtube.com/watch?v=hhHLTmSHPW8 Key Points Quora is one of the latest networks that Bing has socially integrated into search. Quora helps to disambiguate and make sense of some of the different facets of certain search terms. The goal of using Quora (and other social integrations Bing is doing) is to replicate the very human characteristic of involving others in … [Read more...]

Stefan Weitz Discusses the True Value of Social Signals

http://www.youtube.com/watch?v=QqGvkEGk_oA Key Points From The Interview Bing's goal is to make social signals more valuable by presenting them in a way that actually augments the search experience. Previously, most social information was trapped in people's heads. Now, they are publicly expressing this information in a way that machines are able to read it and make use of it. Likes are a … [Read more...]