Make Money By Being Boring on YouTube

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http://www.youtube.com/watch?v=x-ZiRgtpOyY Eric Enge: Hi. I'm Eric Enge, CEO and founder of Stone Temple Consulting. I'm here today with Greg Jarboe, co-founder and president of SEO-PR and author of the book, "YouTube and Video Marketing: An Hour a Day," and we're going to have some fun talking about some things that people don't really necessarily know about success in video marketing, and YouTube in particular. Greg Jarboe: You want me to give away the secret sauce? Eric Enge: I do. Greg ... Read More >

Toolbar PageRank Gone?

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UPDATE: I communicated with Matt Cutts about this post, and here is a portion of what he said in response: "PageRank option for IE toolbar is available under Toolbar Options (click on wrench icon on right) -> Privacy -> Enhanced features. You can Turn ON/OFF PageRank by checking/unchecking "Use PageRank to see Google's view of the importance of a page" option." So this means that the current page of instructions on how to enable PageRank in the toolbar is inaccurate. I have asked him when ... Read More >

Negative Political Videos and YouTube: Video with Greg Jarboe

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http://www.youtube.com/watch?v=ddlba8DB7t4 Eric Enge: Hi, I'm Eric Enge, CEO and founder of Stone Temple Consulting. I'm here today with Greg Jarboe, co-founder and president of SEO-PR, and also author of "YouTube and Video Marketing an Hour a Day." Greg Jarboe: Good to be here, Eric. Eric Enge: Glad to have you, as always. So we're going to get down and dirty now, right? Greg Jarboe: Oh, good. Eric Enge: We're really going to get into, well, into negative political ads. ... Read More >

Getting Started in Content Marketing with Brian Clark

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Key Points People are looking for information first, more than they're looking for traditional sales messages. The sales experience has to begin with information, which is content. Content is not a fad. It is a way to attract attention and build a loyal following that turns into actual revenue, profit, growth, and a customer base. To really make a difference with your content, you must focus on positioning. Come up with a content strategy that's related to what you sell and makes you into a ... Read More >

A Mathematical Model for Assessing Page Quality

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Guest Post by Ashutosh Garg In this article, by page quality we refer to quality of a page with respect to a search query and a user who issued the query. Page quality is a broad concept and depending upon the actual context in which one plans to use quality score, the actual algorithm will vary. Instead of going into a specific algorithm, this article will present a framework in which to think about page quality and how one can morph it to fit one's unique situation. Some of the situations ... Read More >

Stefan Weitz on Quora Integration and Social Data Sets

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http://www.youtube.com/watch?v=hhHLTmSHPW8 Key Points Quora is one of the latest networks that Bing has socially integrated into search. Quora helps to disambiguate and make sense of some of the different facets of certain search terms. The goal of using Quora (and other social integrations Bing is doing) is to replicate the very human characteristic of involving others in decision-making. Actions, opinions, and recommendations are happening all around us, it's not as if we need to say anymore ... Read More >

Stefan Weitz Discusses the True Value of Social Signals

http://www.youtube.com/watch?v=QqGvkEGk_oA Key Points From The Interview Bing's goal is to make social signals more valuable by presenting them in a way that actually augments the search experience. Previously, most social information was trapped in people's heads. Now, they are publicly expressing this information in a way that machines are able to read it and make use of it. Likes are a good signal, but they're not a granular signal of what particular thing you're actually expressing a ... Read More >

Mobile SEO, Which is Better: Same URL or Mobile Subdomain?

http://www.youtube.com/watch?v=QNOGRMGDIqs Full Transcript Eric Enge: My name's Eric Enge. I'm the CEO and Founder of Stone Temple Consulting. We're a general purpose internet marketing optimization firm that does pay-per-click, SEO, social media, and various other things to help people increase their sales and traffic from search. I'm here today with Cindy Krum. Cindy, can you give us a little background on yourself? Cindy Krum: I'm the CEO and Founder of MobileMoxie based in Denver, Colorado. ... Read More >

Majestic SEO – Open Site Explorer Shootout!

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There are a number of tools available in the market today that provide backlink data for websites. The two most well-known ones are Open Site Explorer (OSE) and Majestic SEO. But which is better? I decided to dig in and try to get an answer to that question. It then occurred to me that the best way to do that was to get Rand Fishkin (SEOMoz's CEO) and Dixon Jones (Majestic's Marketing Director) to help me out. Hey - great to offload some of the work, right? So with their help, we built out ... Read More >

Matt Cutts and Eric Talk About What Makes a Quality Site

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An interview with Google Distinguished Engineer Matt Cutts, by Eric Enge of Stone Temple Consulting: Eric Enge: I would like to review an example scenario with you. I often use this in my presentations on SEO. The scenario is one where a user searches on "frogs". The first result looks promising, so they click on it, and they get something that looks like this: However, they don't see what they want, and they return to the search results and they click on the second result. Here is what they get: ... Read More >