Getting Started in Content Marketing with Brian Clark

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Key Points People are looking for information first, more than they're looking for traditional sales messages. The sales experience has to begin with information, which is content. Content is not a fad. It is a way to attract attention and build a loyal following that turns into actual revenue, profit, growth, and a customer base. To really make a difference with your content, you must focus on positioning. Come up with a content strategy that's related to what you sell and makes you into a ... Read More >